5 Things All Marketing Agency Clients Should Know

Category: Marketing Strategies & Tips

As I write this, I realize that I’ve been co-running this agency with Tammy for over six years now. It doesn’t seem that long at all, and to be honest, I think that’s because we’ve been lucky. I can truthfully say that about 99% of our clients have been great – some of whom have even become our close friends.

With a necessity to work with a wide variety of personalities and individuals with various job titles, it’s become important for us to whittle down not only how we can foster a great relationship with our clients, but how clients can help improve it as well. Here is what I believe to be a very concise list to help clients get prepared to work with an agency like ours.

1. Be prepared to work too

So, you’ve hired an agency – and it wasn’t easy at all. Investing in an agency is a huge leap of faith that takes a lot of work. So much so, that sometimes once you’ve made the commitment, there’s a huge collective sigh of relief from you and your team. Sorry to burst your bubble, but the work is only getting started. If you want to succeed (and help us to help you), be prepared to invest your time. You are experts in your field and industry, and we are experts in marketing. We need to know everything we can about your product or service. Let us test, try, tour and experience what you’re selling. It takes time, but it’s vital. Be ready to answer questions, provide specific, clear and thoughtful feedback – and most importantly, be on time, or we can’t either.

2. Never forget why you hired us

If you just wanted something to look pretty, you could have hired a freelancer or your niece who has a copy of Photoshop. We eat, sleep, live and breathe this work. We’re not like you. And you like that. Knowing trends, platforms, proven methods and so on, this is what you pay us for. Although it seems subjective, more often than not, it isn’t. Trust us. And if you lose trust in us, give us a real opportunity to gain it back. Anything else is a waste of your time and money.

3. Know that your business goals are our business goals

If you succeed, we succeed. Simple as that. A majority of our own business comes from returning clients from years back. It’s no secret – and other agencies are similar. No one benefits if you hide your business goals from us. If you treat us like a partner rather than a vendor, you’ll have a much better chance of achieving your business goals. We’re not doing what’s easy; we’re doing what we think will work best within the parameters given. After all, why would we lie? If what we recommend doesn’t work, you’re probably not going to hire us again.

4. Be ready to ignore the shiny objects

Things come up. All. The. Time. It is inevitable because marketing is especially fickle. There’s always a new trend, platform or opportunity that pops up in our industry. And sometimes things happen that require us to act fast. However, we lay out the initial plan and strategy for a reason. Remember the plan? The strategy? Those things we spent weeks working on and that we had all agreed upon? It’s there to keep us on track and focused on the original goal. We can’t let shiny objects get in our way.

5. Be friendly

This one seems odd, but it’s the most important one. As mentioned, this is an in-depth collaboration involving various types of people ranging from Copywriters, Designers, Analysts, Specialists, Account Managers and more. Each and every one of them plays a vital role in your business’ success, and we’re all here to provide you with our expertise. Having said all that, we’re all just people too. So when conflicts arise, try to provide commentary as you would one-on-one with your colleague. Be kind. Be fair. Don’t intimidate. Good work doesn’t happen if someone is pointing a gun to your head. Creating an environment of teamwork and friendship will open doors that lead to better, more effective work. But like we’re taught in grade school, friendship isn’t a one-way street. We’re friendly from start to finish; you just have to be open to it too.

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Matthew Tsang

Matthew Tsang serves as an Account Director and Principal at My Loud Speaker Marketing. As an ambassador of meaningful marketing, Matthew has worked on campaigns that have emphasized the importance of giving back in unconventional ways. A natural researcher with an entrepreneurial and creative flair, Matthew has discovered happiness in a career that is challenging both imaginatively and intellectually.

My Loud Speaker Marketing | Creative Strategies. Authentic Approach. Proven Results. We Get Sh*t Done.

  • Glenn Hellyer

    Right on! These are an honest top 5 points for clients :)

  • Agency girl

    I have to applaud you on this article. I have been running an agency for 18 years and find that my clients have changed. They don’t want to share information or the work that is being tested. They don’t understand that we learn from everything they are doing. Their answer has been “we don’t want us to come up with the same idea”. That is exactly what we are trying to avoid. They think if they keep everything secret we will come up with something they haven’t thought of. Hopefully this article will get readership and start a change in the industry where we go back to a two way street of respect. Thank you for writing this.

    • Thanks so much for your kind words. It means a lot especially someone with 18 years of experience! We actually haven’t experienced a client purposely hiding information like you’re saying, mostly it’s because they’re too busy to go that extra (necessary) mile

  • mamta

    As a perspective from a good agency professional very fair points. But then you also have others who behave like fly by night operators and precarious… So yes the good, bad & ugly exists on both sides. I have seen creative guys sound like product managers and product managers act like copy writers… lol .. heres to good work and great work relationships. Cheers

    • Haha great points mamta – of course it is always a two-way street. Thanks for reading!