If I were to throw 10 tennis balls at you at the same time, how many would you catch?
You’d be lucky to catch one. On the other hand, if I only threw one tennis ball at you, you’re most likely going to catch it. Marketing works in the exact same way.
Too often, marketers try to cram multiple messages into one ad in an attempt to get the most out of it. However, what they’re really doing is diluting all their messages and confusing their customers.
You only get one tennis ball. Make the throw accurate and your customer will get the message.
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