AuTec’s goal is to provide innovative solutions for the gold extraction industry. We developed a professional brand to keep them top of mind.

THE CHALLENGE

AuTec wanted to ensure their sub-brand aligned with that of its parent company, Barrick Gold Corporation, all while maintaining their own identity that would have the fortitude to stand-alone.

The STRATEGY

We created a design that aligned with Barrick Gold Corporation’s, but worked to elevate the Barrick brand. Our agency developed a brand for AuTec that was timeless and authentic.

The RESULTS

Our agency worked to create brand consistency for AuTec through the development of their branded and promotional materials, which was further reflected on their user friendly and responsive AuTec website.

Deliverables

  • Brand Positioning
  • Brand Identity
  • Print & Digital Collateral
  • Website Design & Build

"I enjoyed working with the team, and I am very pleased with the results of the marketing materials produced and the website design."
-Tracy McCourt, Manager,
AuTec Innovative Extractive Solutions Ltd.
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