To generate awareness for “Licensed Opticians” across Canada, we looked for the most effective means of educating the public on the role of a Licensed Optician and their importance to vision care.

The Challenge

Our overarching goal was to build “Licensed Opticians” as a trusted and prominent brand nationwide. We were tasked with creating mass awareness through voluntary engagements, which would aid in educating the public.

Creative Strategy

We developed a five-week campaign, titled “Love Your Eyes,” that boasted daily interactive and multimedia trivia headscratchers and amazing prizes. We encouraged the public to participate by answering educational questions related to vision care, eye health, and Licensed Opticians.

Proven Results

Our strategy asked the public to opt in, engage, and check back in daily — with every question designed to educate and spread further awareness around the value of Licensed Opticians. The campaign was awarded the Platinum at the international Marcom Awards Competition.

Deliverables

  • Marketing Plan
  • Media Planning & Buying
  • CRM
  • Consumer Research
  • Customer Experience Journey
  • Social Media & Influencer Strategy
  • Influencer Outreach
  • Brand Positioning
  • Brand Identity
  • Print & Digital Collateral
  • Brand Experience & PR
  • Content Strategy
  • Content Creation
  • Concept Development
  • Website Design & Build
  • Video Animation & Live Action
  • Community Management

8,000,000+
Impressions
88,500
Questions Answered
150,000
Web Page Views
"In every realm of the campaign…My Loud Speaker’s team embodied a tireless approach that made sometimes very challenging work feel very positive and rewarding."
-The Steering Committee,
Opticians Council of Canada
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