To generate awareness for “Licensed Opticians” across Canada, we looked for the most effective means of educating the public on the role of a Licensed Optician and their importance to vision care.
Our overarching goal was to build “Licensed Opticians” as a trusted and prominent brand nationwide. We were tasked with creating mass awareness through voluntary engagements, which would aid in educating the public.
We developed a five-week campaign, titled “Love Your Eyes,” that boasted daily interactive and multimedia trivia headscratchers and amazing prizes. We encouraged the public to participate by answering educational questions related to vision care, eye health, and Licensed Opticians.
Our strategy asked the public to opt in, engage, and check back in daily — with every question designed to educate and spread further awareness around the value of Licensed Opticians. The campaign was awarded the Platinum Award at the international MarCom Awards Competition.
Media Planning & Buying
Customer Experience Journey
Social Media & Influencer Strategy
Print & Digital Collateral
Website Design & Build
Video Animation & Live Action
Web Page Views
"In every realm of the campaign…My Loud Speaker’s team embodied a tireless approach that made sometimes very challenging work feel very positive and rewarding."
-The Steering Committee,
Opticians Council of Canada