Nexxcup’s concept was simple: instant organic coffee that was high quality and could be enjoyed anywhere, anytime, and with anyone. With their new brand of coffee ready to be introduced to market, they were poised to find an agency to help them make an impactful first impression.

THE CHALLENGE

Founders of Nexxcup, Bryan and Ron, knew the coffee market was lacking instant organic coffee options. We were tasked with generating brand equity for their new product line to offer them clout before reaching out to health-focused grocers.

CREATIVE STRATEGY

We developed a strategic key message “Along for the ride”, which established Nexxcup as a great option for health-conscious coffee enthusiasts who are always on the go. Partnering with @TeamChomp, we developed an exclusive influencer event for notable local instagrammers.

THE RESULTS

The Launch Party was a success with 15 strategically selected influencers in attendance. Nexxcup gained great exposure thanks to the custom flat lay and photo ready stations primed to be captured on social media. All the influencers received custom swag bags and personalized mugs to keep the Nexxcup brand top of mind.

Deliverables
  • Marketing Strategy
  • Brand Positioning
  • Consumer Research
  • Social Media & Influencer Strategy
  • Content Strategy
  • Print & Digital Collateral
  • Influencer Outreach

15
Influencers in attendance of the launch event.
6,900
Social engagements on Nexxcup’s instagram posts.
200,000
Impressions through their Instagram content
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