Founders of Nexxcup, Bryan and Ron, knew the coffee market was lacking instant organic coffee options. We were tasked with generating brand equity for their new product line to offer them clout before reaching out to health-focused grocers.
We developed a strategic key message “Along for the ride”, which established Nexxcup as a great option for health-conscious coffee enthusiasts who are always on the go. Partnering with @TeamChomp, we developed an exclusive influencer event for notable local instagrammers.
The Launch Party was a success with 15 strategically selected influencers in attendance. Nexxcup gained great exposure thanks to the custom flat lay and photo ready stations primed to be captured on social media. All the influencers received custom swag bags and personalized mugs to keep the Nexxcup brand top of mind.