With the holiday season primed with shoppers, we developed an experiential event that delivered a modern twist on ‘The Nutcracker’ to the city’s centre. Drawing an engaged crowd in blustery, winter weather.

THE CHALLENGE

Our creative team reimagined Tchaikovsky’s classic in a modern fashion which would rouse engagement and make a memorable impression on patrons celebrating in holiday spirit. During the winter season with damp cool temperatures, our greater challenge was encouraging the public to gather in Robson’s outdoor shopping area. It was essential that the experience drew an audience to the streets of Robson.

THE STRATEGY

Using state-of-the-art technology, we created a projected optical illusion of a performance paying homage to Tchaikovsky’s The Nutcracker. Closing Robson Street to traffic, and with two large screen installations, we generated authentic buzz and a share-worthy experience.

THE RESULTS

Winter’s Dance garnered publicity on over 10 publications, including the Vancouver Sun, Georgia Straight, and the West Ender. Social media buzzed with engagement, generating 170+ posts. Hundreds came and enjoyed the performance spawning unprecedented reach and traffic for Robson.

Deliverables

  • Marketing Plan
  • Concept Development
  • Print & Digital Collateral
  • Brand Experience & PR
  • Video Animation & Live Action

 

Choreography by Small Stage 

1,000,000+
Impressions
7000+
Interactions of Social Media
10
Publications for Publicity
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