Our creative team reimagined Tchaikovsky’s classic in a modern fashion which would rouse engagement and make a memorable impression on patrons celebrating in holiday spirit. During the winter season with damp cool temperatures, our greater challenge was encouraging the public to gather in Robson’s outdoor shopping area. It was essential that the experience drew an audience to the streets of Robson.
Using state-of-the-art technology, we created a projected optical illusion of a performance paying homage to Tchaikovsky’s The Nutcracker. Closing Robson Street to traffic, and with two large screen installations, we generated authentic buzz and a share-worthy experience.
Winter’s Dance garnered publicity on over 10 publications, including the Vancouver Sun, Georgia Straight, and the West Ender. Social media buzzed with engagement, generating 170+ posts. Hundreds came and enjoyed the performance spawning unprecedented reach and traffic for Robson.
Choreography by Small Stage