With new businesses making Strathcona their home, it was essential for the Strathcona Business Improvement Association (SBIA) to be the first to communicate a refreshed message and brand to the public.

The Challenge

When the Strathcona Business Improvement Association first contacted us, their man goal was to shift the public perception of their neighborhood. With their reputation tarnished by negative press as a result of their association with the DTES, we had the very difficult task of finding an effective way to reshape the conversation around the area.

THE STRATEGY

We identified the values the public would most connect with and we designed and promoted their new key message and brand, “Made in Strathcona,” on various mediums, highlighting the thriving businesses unique to the Strathcona community.

 THE RESULTS

We actively engaged and educated the greater Vancouver community about the thriving local businesses ‘making it’ in Strathcona, shifting the neighbourhood public perception and catching the eye of several Vancouver media outlets. Made in Strathcona earned over 15 million impressions from over 30 different television, print, and digital media channels over the course of the campaign.

Deliverables

  • Marketing Plan
  • Consumer Research
  • Concept Development
  • Brand Positioning
  • Brand Identity
  • Website Design & Build
  • Print & Digital Collateral
  • Media Planning & Buying
  • Radio Advertisements
  • Social Media & Influencer Strategy
  • Content Strategy
  • Content Creation
  • Public Relations
  • Influencer Outreach & eDMs
  • Community Management

15,000,000
Impressions
12,000
Page views in just over 3 weeks
2
Creative awards
"I was most impressed with their determination to see the project succeed not only our standards but theirs, which arguably was higher than ours."
-Joji Kumagai, Executive Director,
Strathcona Business Improvement Association
Want to shift perceptions around your brand?

Resources