With new businesses making Strathcona their home, it was essential for the Strathcona Business Improvement Association (SBIA) to be the first to communicate a refreshed message and brand to the public.

The Challenge

Strathcona wanted to shift public perception of their neighborhood. Their reputation had been tarnished by negative press as a result of their association with the DTES. We had to reshape the conversation around Strathcona.

THE STRATEGY

Firstly, we identified the values the public would most connect with. We designed and promoted their key message, “Made in Strathcona,” on various mediums, highlighting the thriving businesses unique to the Strathcona community. This included a contemporary website, media planning and buying, public relations, social media and public tours — all aligned to our message of ‘made in Strathcona’.

 THE RESULTS

We actively engaged and educated the greater Vancouver community about the thriving local businesses ‘making it’ in Strathcona, shifting the neighbourhood public perception and catching the eye of several Vancouver media outlets. Made in Strathcona earned over 15 million impressions from over 30 different television, print, and digital media channels over the course of the campaign.

Deliverables

  • Marketing Plans
  • Media Planning & Buying
  • Brand Positioning
  • Consumer Research
  • Social Media & Influencer Strategy
  • Content Strategy
  • Brand Identity
  • Concept Development
  • Advertising Campaigns
  • Website Design & Build
  • Content Creation
  • Print & Digital Collateral
  • Radio Production
  • Brand Experience & PR
  • Influencer Outreach & eDMs
  • Community Management

15,000,000
Impressions
12,000
Page views in just over 3 weeks
2
Creative awards
"I was most impressed with their determination to see the project succeed not only our standards but theirs, which arguably was higher than ours."
-Joji Kumagai, Executive Director,
Strathcona Business Improvement Association
Want to shift perceptions around your brand?

Resources