THE CHALLENGE

For over 20 years, Canadian Outback Adventures and Events has been the leading team building event and group activity producer in North America. They approached our team with an idea to expand their team building services through an innovative self-serve app called “Team Experiences”. With the app’s ability to facilitate team building activities, they asked us to concept and design the Team Experiences brand and website where consumers would start purchasing team building activities to be facilitated through the app.

CREATIVE STRATEGY

Building off the app’s current brand colours, our team developed an innovative wordmark logo that encompassed the “T” and “E” for “Team Experiences” in a simple – but skillful – manner. The new logo would be the foundation of a strategically focused website that artfully combined modern design, sleek functionality, playful copy, and a carefully considered UX/UI strategy.

PROVEN RESULTS

The logo we concepted and designed was commended for impressing Philip, our client, who had mentioned that he is quite choosy when it comes to logos. Additionally, the website design received rave reviews from both Philip and his other team members that were not directly involved in the project. Overall, the refined look and feel of website and logo was the ideal step forward for the Team Experiences to launch into the market.

"Overall, we love the site and how it’s all come together. The copy is engaging, fun, and the design is fresh and crisp. You and the team should be really proud of what you’ve achieved."
-Philip Keen, Director, Corporate Development,
Canadian Outback Adventures & Events