DMCL’s website was not effective as a lead-generating tool. Paired with outdated marketing collateral, an aesthetic and functional update was due. With a strategic Marketing Plan to set the direction, their partners wanted their brand positioned as progressive, modern, and smart.
We focused on developing their unique selling proposition to set them apart from their competitors: “Never wait for experienced advice again”. This helped in developing unique and modern foundational branded materials and an effective website focused on their partners and staff.
DMCL’s website was designed as a dynamic online brochure with concise messaging, tailored for conversion. The website has achieved an average session duration of over 2 minutes and first-time visitors have risen by 72%.