A fully realized, beautiful and inviting brand expression, online and off, for a unique wellness centre.

THE CHALLENGE

Cave Therapies is a truly unique wellness centre located in Langley. Their services range from Reiki massage, to a mineral pool, grief counselling, even acupuncture. This unified collective of practitioners needed a new brand that defined their holistic dedication to healing clients, mind, body and soul. It was to include a logo, visual brand and guide, a new website and positioning.

The STRATEGY

We wanted them to appear savvy & modern- not overly “new age”- while clearly expressing their promise of being a singular sanctuary for progressive inner and outer beauty help. We positioned the Cave as a Well Being Nexus, portraying complete emotional, physical and spiritual health available all in one welcoming place. The new logo was designed to represent a gentle ring of water globules, suggesting purity and a continuum of spiritual and physical health. And the clean, modern brand palette and ample white space projected a sense of calm and serenity.

The RESULTS

This 360 degree branding assignment exceeded client expectations, causing them to describe My Loud Speaker as “A dynamic, fun, professional, and strategic team. Couldn’t ask for a better marketing partner”. The new site and gentle, inviting brand are in their second year of existence, and continue to welcome new customers who seek total health and beauty care.

Deliverables

  • Brand Positioning
  • Brand Identity
  • Website
  • In-store Graphics
  • Print & Digital Collateral

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