You have worked hard for the past few years and your business has grown considerably. You evaluate your marketing needs and realize you need to rebuild your website. You look around to find the right contractor or agency to do the work. After weeks of searching, meetings, and proposals you feel you found the right person. Weeks go by and throughout the process, you become frustrated, tired, and annoyed. The project just does not turn out the way you wanted it to. The likelihood is that you were missing one of the two key people that would have made the website a success.Read More >
Now our agency is offering a free strategic brand assessment. Contact us.
I’ve put together 50 branding companies & agencies in Vancouver in order of their monthly Google search volumes using Google Keyword Planner to make your agency hunting even easier. For the record, this list isn’t in order of the quality of the marketing agencies – just the search volumes. However, this could be a reflection of how good they are at gaining exposure for themselves or that they’ve simply been in business for a long time.
If you’re wondering how to choose a branding company to work with, here’s some useful tips for you to find a good fit.
I would say that there are 2 types of branding out there: Marketing-led branding vs. Design-led branding.
What a year it’s been.
We’ve been searching for the right things to say to bring more positivity to 2020, but honestly, we don’t think anything we say will necessarily make this year magically better. However, one of the values we preach and practice in house is “Be Grateful”, and that has helped us immensely by reminding us of all the things we do have, even when things aren’t so great. Hopefully, this practice can help you and your organizations as well. With that being said, we genuinely wish that you, your family, and your friends are safe and well, and that the second half of the year is much better than the first.
OUR BIG ANNOUNCEMENT ON LIVE TV
On to the big announcement; you may or may not have heard, but we started a sister agency called AndHumanity, an Inclusive Marketing Agency.
Now our agency is offering a free digital marketing assessment. Contact us.
The economy’s rapid expansion into the online world has made digital marketing an essential part of the marketing mix. Digital marketing is a collection of all marketing initiatives that use the internet or an electronic gadget.
At present, Canada has over 30 million internet users—it’s one of the biggest online markets in the world. Canada’s digital audiences are projected to increase to 32 million users by 2022, making up almost 85% of the country’s population.
This tremendous growth in the online audience reinforces the need and evolution of digital marketing.
SO, WHAT IS DIGITAL MARKETING?
Digital marketing includes specific efforts to impact your brand’s online presence, including search engine optimization, search engine marketing, social media marketing, content marketing, influencer marketing, digital display advertising, games, e-commerce marketing and much more. The internet has become the medium of choice, with digital media as a part of everyday life for most consumers. It’s the primary source of news consumption, networking, research and references, shopping and plenty of other tasks.
As I write this, I realize that I’ve been co-running this agency with Tammy for about a decade now. It doesn’t seem that long at all, and to be honest, I think that’s because we’ve been lucky. I can truthfully say that about 99% of our clients have been great – some of whom have even become our close friends.
With a necessity to work with a wide variety of personalities and individuals with various job titles, it’s become important for us to whittle down not only how we can foster a great relationship with our clients, but how clients can help improve it as well. Here is what I believe to be a very concise list to help clients get prepared to work with an agency like ours.
Here comes another digital marketing recap for February 2018.
This time, I tried to eliminate as many updates – with tears in my eyes – as possible that didn’t have a direct impact on businesses. This coincidentally means I’ve cut down on some of the obvious function updates to keep it short. If you want to know more or less – just let me know.
A belated Happy New Year! Here comes another digital marketing updates recap for January 2018.
As always, Google and Facebook are aggressively updating their platforms. The two goliaths account for more than 85% of updates listed in this post! Besides them, we’ve covered massive regulation changes in the US: net neutrality repeal and continuing law enforcement in Europe.
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This year, Cyber Monday resulted in the largest online shopping day in history with $6.59 billion in online sales, which is up 16.8% compared to last year according to Adobe. Mobile accounted for a larger revenue chunk, accounting for 33.1% (24.1% smartphones, 9% tablet) of total revenue and revenue coming from smartphones marked 39.2% compared to last year.
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Are you planning your marketing budget for 2018? It may be a little late in the year, but we understand that you’re swamped with other things, so we’ve put together statistics about marketing spend trends to give you a better understanding of how you should allocate your budget for 2018.
Both marketers and industries far and wide have been wondering whether the Influencer Marketing trend is here to stay – it may seem like an obvious and resounding ‘Yes!’ However, there are some underlying problems with the industry that are worth digging into before we base our answer on gut instinct alone.