FAMILY RUN. VALUES BASED.
AWARD WINNING. MARKETING AGENCY.
POSITIVE CHATTER

Winner of Gold at Aster Awards 2013 for 'Total Advertising Campaign'
[Their approach] didn’t just fit in with our messaging – it also helped define it.

Brice Dare, Communications Coordinator,
University of British Columbia

> Full Reference Letter
It is with unabashed enthusiasm that I write this letter in support of [My Loud Speaker].

Tony Botelho, Manager,
SFU Career Services

> Full Reference Letter
The Licensed OpticianOM brand experienced unprecedented exposure.

The Steering Committee,
Opticians Council of Canada

> Full Reference Letter
The final product has far exceeded our expectations.

Matt Dickson, Founder,
Cow Power

> Full Reference Letter
I would highly recommend My Loud Speaker to any organization.

Barbara Lee, Founder and President,
Vancouver Asian Film Festival

> Full Reference Letter
Your team...provided us the exact type of visual story we were looking for.

Lori Petryk,
Prevention Education Leader

> Full Reference Letter

Winner of Bronze at HMR Awards 2013 for 'Special Event Category'
They were able to execute a promotional campaign right across the country

Alden Habacon, Manager of Diversity Initiatives,
Canadian Broadcast Corporation
It was a great experience… [My Loud Speaker] was very responsive to my questions and comments and produced great work.

Jen Stuart, Manager at BC's Non-Profit Labour Market Partnership Project, Vancouver Foundation
[My Loud Speaker] was organized, energetic,and hard working.

Thierry Harris, New Media Project Manager,
CBC Radio-Canada

> Full Reference Letter
CASE STUDIES
OPTICIANS COUNCIL OF CANADA




Challenge

Educate the public on the value of a Licensed Optician by revitalizing the relatively unknown Licensed OpticianOM brand.











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OPTICIANS COUNCIL OF CANADA




Solution

In major malls across Canada, 700 “Love Your Eyes” Care Packages were set up as a “projector screen”. Using their silhouettes, mall pedestrians participated in fun and interactive videos about Licensed Opticians. After participating, they were given a Care Package off of the screen which contained different items that helped them take care of their eyes.



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OPTICIANS COUNCIL OF CANADA




Results

Over $240,000 worth of “Love Your Eyes” Care Packages were given away at an average rate of 350 interactive video participants per day. A daily traffic increase of 600% online, over 250 entries per day into the online contest, and hundreds of thousands of free media impressions from global publications.





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UNIVERSITY OF BRITISH COLUMBIA




Challenge

Heighten the awareness of the Career Services’ capabilities as a department by urging students to start thinking about their futures.










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UNIVERSITY OF BRITISH COLUMBIA




Solution

Human-sized cut-outs were produced for a highly-trafficked area on campus. Each cut-out represented an occupation, and students were invited to pose for photos by placing their heads in designated areas within the cut-outs. A sign read: "'Helping you be who you want to be' - UBC Career Services" Free individual photos were taken and uploaded online where students could retrieve their own digital copies.


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UNIVERSITY OF BRITISH COLUMBIA




Results

Over 5500 active views* and 250 photos taken of the event in a span of two afternoons. Many participants proceeded to “like” the UBC Career Services Fan Page after the event - contributing to a spike in their fanbase. Some even tagged themselves in the photos, while others used them as their profile pictures on Facebook.

*An active view is counted as anyone who makes a concerted effort to view the installation
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XYBOOM CONFERENCE




Challenge

With a limited budget and a tight timeline, brand and promote the inaugural event - ensuring hundreds of attendees sign up.











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XYBOOM CONFERENCE




Solution

The integrated campaign fused print, PR, video, ambient, and digital experiences all under the brand tagline: “Three Generations. One Future.” Instead of spending large amounts on blanket media buys, the focus shifted to a small amount of strategic media buys, cost-effective promotional materials, and numerous partnership activation strategies.




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XYBOOM CONFERENCE




Results

Monetary and in-kind partnerships from major organizations such as Coast Capital, SFU, UBC, BCIT, BCHRMA, W2 and more. In just 6 weeks, the website received over 23,000 page views and 4000 unique visitors. Coverage of the event came from notable news outlets such as CKNW, CBC Early Edition, and The Bill Good Show. In the end, over 250 attendees attended the conference.



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COW POWER




Challenge

Create an informative explanatory video that has the ability to convey all the benefits of Cow Power without disengaging the viewer.










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COW POWER




Solution

By using interactive motion graphics, and tracking it to an actual live cow, the video utilized exciting visuals to showcase the numerous benefits of Cow Power. In a short 1-minute video, users could digest a plethora of information while still being visually engaged.






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COW POWER




Results

The final cut received glowing reviews, and was shared at various conferences across Canada. It is currently embedded on the front page of the official Cow Power website.









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MORE




As a full-service agency, we have various capabilities including, but not limited to:

• Experiential
• Digital Campaigns
• Web Design & Development
• Graphic Design
• Television Commercial
• Web Video Production
• Workshops & Training
• Marketing Ideas Incubator


CONTACT US for additional case studies featuring any of these services

INTEGRATED | YOUTH-DIRECTED | FOUNDATIONAL | VIDEO | MORE
Example Frame
SERVICES
OUR PROCESS
Research Planning Development Execution Results


  Our tried, tested, and true process is simple, educational, and effective. It creates a clear direction from the outset, and includes necessary touch point meetings between each phase.
INTEGRATED MARKETING


Your Brand
Choose Key Benefit & Target
Choose the Most Effective Medium(s)
Deliver Message
  Integrated marketing delivers a seamless and holistic brand experience to your audience by utilizing a single message across various mediums. Our years of experience executing integrated campaigns have proven that they are the perfect opportunity to provide value to your audience in highly creative ways.
YOUTH-DIRECTED
  With almost a decade of experience successfully targeting and attracting youth, we know the type of campaign, copy, and content that your youth audience responds to.
FOUNDATIONAL TOOLS
  From branding to website design and development, to our client-friendly marketing and communication plans, we provide companies with the necessary foundational tools to launch their marketing efforts.
EXPERIENTIAL
  When we first introduced the idea of Performance Installation Ads (PIAs), it was risqué enough to make any client hesitate. However, six years later, we've been able to produce highly effective, award-winning, Performance Installation Ads that take the traditional experiential marketing to the next level.
DIGITAL
  In addition to having strong connections in the digital publishing sphere, we bring years of experience executing digital campaigns while utilizing and integrating digital platforms.
MORE
  As a full-service agency, we have various capabilities including • Web Design & Development • Graphic Design • Television Commercial and Web Video Production • Workshops & Training • Marketing Ideas Incubator

OUR PROCESS | INTEGRATED | YOUTH-DIRECTED | FOUNDATIONAL | EXPERIENTIAL | DIGITAL | MORE
Example Frame
US We like working with a small number of clients for a longer period of time. With fewer clients, we are more resourceful, attentive, and focused on growing ourselves inwards rather than outwards. We let our values guide our growth, and we invest in developing ourselves as both marketers, and human beings. Our values encourage us to carry a deep grasp of all our clients needs, and, with our nimble size, we frequently transform that understanding into fresh ideas and unique possibilities.

We are a cozy and capable family-run business and we intend to stay this way for our clients and ourselves. Drop us a line if you're interested in how a mission to help friends transformed us into a business that helps people.
CONTACT
MY LOUD SPEAKER
1009 E. Cordova Street
Vancouver, BC V6A 1M8

FACEBOOK | INSTAGRAM | TWITTER | LINKEDIN | SUBSCRIBE

TAMMY TSANG
Founder, The Godmother
778.558.3835 | tammy.tsang@myloudspeaker.ca
TWITTER | LINKEDIN | BLOG

MATTHEW TSANG
Partner, Office Insomniac
604.961.8847 | matthew.tsang@myloudspeaker.ca
TWITTER | LINKEDIN

JOIN OUR TEAM
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