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November 21, 2017

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Behdad Jamshidi Founder CJAM Marketing/ 778-833-4441 www.cjammarketing.com
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The Advertising Concept
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How-to Write a Strategic Marketing Plan that Yields ROI
Part 01:
An Intro to Marketing Plans
Part 02:
Identifying The Pain & Laying The Foundation
Part 03:
Customer Analysis
Part 04:
Macro Environmental
Part 05:
Competitor Analysis & Value Proposition
Part 06:
Key Message
Part 07:
Annual Goals
Part 08:
Concepting & Choosing Tactics
Part 09:
Measuring & Tracking Success
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