Brands have always been about trust, and in order for brands to gain trust from consumers, they advertised. They advertised the quality of their product or service, and they did it often enough to be recognizable household names. So, the next time you walked through your local supermarket, you were more mentally willing to purchase the recognizable brand over the one you’ve never heard of. As much as this is still a tactic used by marketers today, the ability for consumers to easily speak and share with other consumers on a mass scale has completely flipped the traditionally one-directional marketing world on its head. Consumers are no longer only just listening to the neatly packaged, perfect advertisements brands want them to see – they have easy access to customer reviews and anything their large network of friends are saying. And this brand-penetrating, multi-directional world is what Generation Y – or Millennials – grew up in. So, with this evolved – and continually evolving – landscape, how do you ensure your marketing is pristine and perfect across all platforms to over 70 million Millennials who spend an average of 200 billion dollars annually?
Let me preface this by saying that our entire company – since its inception – has been made up of “Millennials” or “Gen-Y-ers”, or whatever you’d like to call us. We love this generation and what it has to offer, but like anything, there are also negatives. We, at MLS, have been an active participant of an intergenerational debate for a while now (check out our XYBOOM Conference) and through that experience, I’ve personally compiled a list of common issues when working with this age group.