Almost every organization wants their customers to openly advocate their brand. They want them to be gleefully sharing their products and services on social media – telling their friends that they “must buy brand XX because…”. They want them to be writing insightful blog posts and in-depth articles about why brand XX is better than all their competitors. Some even want them scribbling down stories in their journals about how brand XX helped shape their childhood.
Every brand wants a “tribe of ambassadors” for their brand, but with all the great services, products, and organizations out there, why is it that only a minuscule percentage can get this type of treatment from its fan base? The reason for this is complex, and not the same for every organization.
If you want to learn more about specific key elements of an effective marketing plan, read our 50+ page booklet on How to Write A Strategic Marketing Plan That Yields ROI – complete with explanations