When I was about 8 years old, my mom would drive us to a nearby shopping mall where I would immediately bolt to the toy store and wait there while she went shopping. I’d stare at the newest action figures for two to three hours until she came around to pick me up. At the time, I had plenty of action figures, but I would always long for the ones hanging on the wall in pristine packaging. The shopkeep would stare inquisitively at me as I tried desperately to will the packaging off the action figures and into my hand.
A couple of months ago, I had a great conversation about “Brand Building” with the extremely well-dressed (that’s irrelevant, but I noticed) and humble Steven Fitzgerald. 17 years ago, Steven and his partner founded Habanero Consulting Group, a provider of enterprise-level employee, customer, and member portals. It is now a multi-million dollar business with an award-winning work culture. The conversation had originally inspired me to write a post, but as I continued to talk to others about the subject, I knew I had to wait and gather all the information I had before putting something together. From these conversations, I’ve taken three tips that have stuck with me the most; I hope they’re as inspiring to you as they were to me.
Brands have always been about trust, and in order for brands to gain trust from consumers, they advertised. They advertised the quality of their product or service, and they did it often enough to be recognizable household names. So, the next time you walked through your local supermarket, you were more mentally willing to purchase the recognizable brand over the one you’ve never heard of. As much as this is still a tactic used by marketers today, the ability for consumers to easily speak and share with other consumers on a mass scale has completely flipped the traditionally one-directional marketing world on its head. Consumers are no longer only just listening to the neatly packaged, perfect advertisements brands want them to see – they have easy access to customer reviews and anything their large network of friends are saying. And this brand-penetrating, multi-directional world is what Generation Y – or Millennials – grew up in. So, with this evolved – and continually evolving – landscape, how do you ensure your marketing is pristine and perfect across all platforms to over 70 million Millennials who spend an average of 200 billion dollars annually?
Marketing trends come and go faster than you can say “let me think about implementing that”, but those that take action and ride the wave at the perfect time can explode onto the scene. Here are 4 marketing trends that your company can leverage right now:
When Tammy moved My Loud Speaker to Vancouver, we drafted a new business plan from inside a cramped room in the corner of our mother’s basement. As many expected, the initial years were caked with failure, disappointment, and more failure. Friends were lost, feelings were hurt, and sometimes it felt like we were drowning in a pool of mistakes.
You and your target audience are exposed to an average of 2,000 to 5,000 advertisements per day. You may be thinking “there’s no way I see that many ads every day”, and you may be right. Because you, like a majority of consumers, have learned to tune most of it out.
Last month, we had the pleasure of adding some fresh talent to the team in the form of graphic designer, Jacob Kownacki. We decided to ask the new guy some hard-hitting questions after spending a month here at MLS.
In order to narrow down the perfect set of Panelists and Live Case Study Contributors of the upcoming XYBOOM Conference we’re running, I’ve had to do a series of interviews with various types of people from all sorts of backgrounds and industries. One thing I’ve learned during this process: there are so many amazing people out there doing some awe-inspiring things.
I have learned so much just by speaking to these individuals in these short interviews, but the most interesting thing to me is the sheer consistency in the way the most impressive people presented themselves. For many, you can see the level of thought and sophistication put into each answer, and the fluidity in how they angle and answer any given question. However, for the most undeniably impressive individuals, each and every one shared these four common characteristics: