I was ecstatic when Daily Deal sites like Groupon, TeamBuy, and Living Social started exploding in Canada. It seemed like a great idea at the time – a win-win between merchant and customer. As customers, we’d receive great deals to try out new restaurants and local activities. As merchants, you’d to drive new customers to your business for a nominal fee – effectively replacing the need for a marketing plan. It all seemed perfect on paper, but, like most things, only once it was put into practice were you able to truly begin noticing the cracks.

Here are 3 reasons why Groupon is a poor marketing strategy:

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When I was about 8 years old, my mom would drive us to a nearby shopping mall where I would immediately bolt to the toy store and wait there while she went shopping. I’d stare at the newest action figures for two to three hours until she came around to pick me up. At the time, I had plenty of action figures, but I would always long for the ones hanging on the wall in pristine packaging. The shopkeep would stare inquisitively at me as I tried desperately to will the packaging off the action figures and into my hand.

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Marketing trends come and go faster than you can say “let me think about implementing that”, but those that take action and ride the wave at the perfect time can explode onto the scene. Here are 4 marketing trends that your company can leverage right now:

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You and your target audience are exposed to an average of 2,000 to 5,000 advertisements per day. You may be thinking “there’s no way I see that many ads every day”, and you may be right. Because you, like a majority of consumers, have learned to tune most of it out.

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