How to Define Strong Brand Vision
Category: Branding Case Studies UpdateBranding can be an arduous, soul-searching, and highly philosophical process. And although it’s a process filled with seemingly subjective decisions, we’ve noticed that companies that have a strong idea of their vision, mission, and values, tend to be able to build stronger brands.
Earlier this year, our friend Linda enlisted us with the task to develop her new consultancy’s brand from the ground-up. It was a heady task, but because she had such strongly defined vision, mission, and values (VMVs), we were able to tackle it with a very clear approach – read our full case study results here.