Make East Hastings Great Again!

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Category: Marketing Strategies & Tips Case Studies Update

We’ve been pals with the Strathcona Business Improvement Association for some time now. Maybe you remember our “Made in Strathcona” campaign. Our love for Strathcona is real and their business improvement association runs deep.

We could be bias. Heck, our very office is located right in the neighborhood. It’s easy to promote a community you’re a proud part of. As every day patrons of the community, it’s always a surprise that more people in greater Vancouver aren’t as familiar with Strathcona as we are. Especially considering all the unique offerings being doled out right outside our doors.

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Instant Organic Coffee Makes it’s Debut Splash

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Category: Social Media Marketing Case Studies Update

Ok, real talk: who doesn’t like coffee? We get the feeling people who don’t like coffee are just about as mythical as a pink unicorn. Coffee is the premier choice early morning kickstarter that helps the lives of millions, ourselves included. But the hot bean water is everywhere: the super market, at every one of the zillions of coffee shops available, it’s in your kitchen, your office, it’s pouring in from all sides!

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Law & Order: Case (Study) Closed

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Category: Marketing Strategies & Tips Case Studies Update

In the WCB justice system, the people are represented by one important profession, the WCB lawyer who advocates for the decision they deserve. This is GKS’s story.

*DUN DUN*

With a decade of experience under her belt, lawyer and all around WCB expert, Gail Sharma was ready to begin her own firm. Caught in the void between her former firm and her new one, it was imperative that Gail get started with a healthy dose of leads finding their way to her phone line.

Enter the My Loud Speaker marketing professionals.

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Team Experiences: A Playful Web Strategy

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Category: Website Design Case Studies Update

Organizations from all over the world use team building activities as an effective means to engage their employees and build strong internal ties. Heck, if you got an opportunity to take an escape from your regular work duties to have fun with co-workers, who wouldn’t jump for joy?

Canadian Outback and Adventures have been industry leaders in the realm of corporate Team Building, providing fun and fresh activities to businesses far and wide. With the launch of their new app, Team Experiences, they were seeking a sleek new website, quirky copy, and an eye-catching logo.

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Revitalize Public Perception of Marpole

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Category: Branding Case Studies Update

Nestled in Southwestern Vancouver, you’ll be sure to find Marpole. With a rich history and diverse community, this little gem had all the heart of a small town hidden just outside the centre of Vancouver. However, the general public didn’t seem to regard Marpole as a destination to shop or dine. With their district currently dominated by marijuana dispensaries and clinic, Marpole was hoping they could attract new businesses to the area, and more foot traffic. It was due time to send in the marketing mavens to help revitalize public perception of Marpole.

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Branding That Makes the Grade

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PTE Brand Guidelines & Architecture Case Study
Category: Branding Case Studies Update

We ask that you pull out your Number 2 pencil, and get ready for the test.

If you’ve had the pleasure of taking an English Proficiency Test in Canada – that assessment was likely brought to you by Paragon Testing Enterprises (PTE). Canada’s leader in English Language Testing dominates their niche (and we’re not referring to the ‘stressing students’ vertical). However, there was one piece of the puzzle they were missing: brand consistency.

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Making Accounting Cool

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DMCL Website Design, Development & Marketing Plan Case Study
Category: Website Design Case Studies Update

Working with DMCL Chartered Professional Accountants, one of Canada’s largest independent mid-size accounting firms.

While their competitors were winning market share and alluring new clientele, DMCL was suffering from a classic case of “Outdated”.

While they had all the industry knowledge, financial wit, and diverse accounting expertise, their branded materials and website were doing them no justice. With company websites the inarguable place to make a positive first impression, DMCL was falling flat.

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The Refreshed Branding and Web Design of Gateway Property Management

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Category: Website Design Case Studies Update

When Canada’s largest privately owned residential and commercial property management company came to us, we were tasked with reflecting their value through thoughtful design. After nearly a decade with the same website, it was time to put our creative strategies to work in developing a cleaner, more professional look and a modern rebrand empowering Gateway to be seen like the true industry leader they are. It’s kind of like we got them a designer power suit to flaunt. Now, they are looking fresh as heck with a website and brand that is worthy of their size and grandeur. And not to mention, the user experience is smoother than a polished doorknob – just take a look.

UPDATE:
This campaign earned Gateway Property Management GOLD in the Website Remodel category at the International MarCom Awards. Check out our full case study.

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How to Define Strong Brand Vision

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Category: Branding Case Studies Update

Branding can be an arduous, soul-searching, and highly philosophical process. And although it’s a process filled with seemingly subjective decisions, we’ve noticed that companies that have a strong idea of their vision, mission, and values, tend to be able to build stronger brands.

Earlier this year, our friend Linda enlisted us with the task to develop her new consultancy’s brand from the ground-up. It was a heady task, but because she had such strongly defined vision, mission, and values (VMVs), we were able to tackle it with a very clear approach – read our full case study results here.

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