This article is for those who have some form of community but haven’t figured out how to make it work. Does this sound like you: You don’t know why your community isn’t working but you’re ready to change that. You’re not capitalizing on your brand’s community as much as you could be.
Your goal is to create a healthy community, foster a set of tribesmen who will drive the conversation in your industry, and generate revenue. Part of building a community requires giving back to that community. You already know it is going to take a lot of hard work and effort to get it there.
If you already have a group of people following you (passive members) and a couple of fans (tribesmen) but you want to maximize your group’s potential, then this article is for you.
We’ll be covering how you can transform your group into a community filled with Tribesman who volunteer their time to regularly speak about your organization’s passion. Tribesman will praise your brand naturally and share their personal insights on the community which you would usually pay a fortune for with market research. If you continue to nurture your member relationships, they’ll be lifers.
If your organization has little to no community and you’re interested in building one, we’re here to show you how. In this article, we will be sharing our custom step-by-step methodology on how to build a community. Our custom methodology is based on research from our Tribe Lab dedicated to learning how communities think through social psychology.
We’ve outlined the 4 steps that will help you to establish a healthy foundation to build your community, as well as guidance to build the tools you’ll need to help it grow. Feel free to contact us if you’ve got any questions.
Technically, Community Marketing has been around for years. While most people would lump it together with Word-of-Mouth Marketing, we beg to differ. It does share similarities in that it’s an organic, authentic approach to creating community, however, Community Marketing focuses on long-term relationships with a group of individuals that share a similar passion, ultimately making Community Marketing more effective than Word-of-Mouth.
If you take a look at the industry’s history, Word-of-Mouth Marketing was the dawn of the marketing industry. Unfortunately, the pendulum has swung very far in the opposite direction with noisy, interruptive ads vying for our attention. Naturally, audiences are doing whatever it takes not to have their lives bombarded by advertising hence the advent of ad blockers and programs that allow you to subscribe to opt out of ads (Spotify, online news outlets). As is only natural, the pendulum is swinging back, audiences are seeking out more authentic engagements.
It’s funny to think that not all that long ago social media was just a half baked idea. Facebook Profiles and Insta-stories weren’t common lingo – or even a social expectation. Over the past decade, the landscape of social media has changed, and it’s made an indelible mark on the world at large.
So it’s no surprise, the way brands and organizations interact with their audiences, the way they market themselves, and the channels they’re utilizing to make an impact have changed significantly. It was the dawn of digital marketing.
Seven years ago, before ‘Social Media Specialist’ seemed like a legitimate job, I was in charge of posting for my family’s business and populating their Facebook, Blog and Twitter with relevant content, funny updates, and photos of my choosing.
Are you thinking about working with a Marketing Agency for the first time?
It’s almost like a blind date – you’ve got expectations but you’re not sure what might happen. It’s new, it’s exciting, and more than anything, it’s full of the unknown. Plus, there’s the very real pessimism that it might not be what you want it to be.
Well, throw those blind date jitters aside. We have some good basics you should know about working with a Marketing Agency like ours. Here are the top five things you should expect from your relationship with your new crew of marketers.
I was analyzing search traffic and conversions generated by blog posts as part of a sales and marketing performance review. Then I noticed the extremely low conversion rate of the search traffic on the blog.
[Clarification: By conversion, I mean inquiries, excluding newsletter subscriptions and white paper downloads.]
I’m cognizant that traffic through blog content is usually less likely to convert because blog content attracts a wide range of people, including ones looking for information. Even with that in mind, it was too low.
Communities are all around us. They have been the cornerstone of what makes our society grow, however, insights into their inner workings have been thoughtlessly ignored. Community building is the key to building long term brand loyalty and the ever-elusive, authentic word-of-mouth. What more could you want?
It wasn’t all that long ago I was navigating my way through the world as a self-dubbed “Creative Writer”. It wasn’t exactly lucrative, but it wasn’t exactly a choice either.
My inherent passion for storytelling and lust for wordplay had branded me a “writer”. What kind of writer that was exactly… I wasn’t so sure. I had a head-turning list of random day jobs to pay the bills but I reconciled my foibles through minimum wage gigs by referring to it as an in-depth ‘anthropological study’.
I’m sure plenty of writers can relate.
It was a series of case studies, I told myself, and I hoped all my weird jobs would reveal their worth eventually. Here are just a handful of environments I studied:
Post Secondary Education – do you miss it? The lockers, the sports teams, the unrequited crushes, and teachers that had the ability to inspire. Maybe not all of us look back fondly on those years, because no matter what your experience, high school is a tough time.