Choosing Digital Marketing Agency in Vancouver: Top 25 Factors Checklist

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Category: SEO/SEM Branding Marketing Strategies & Tips Social Media Marketing Case Studies Update Community Marketing (Tribe Lab) Digital Marketing News

Now our agency is offering a free digital marketing assessment. Contact us.

The economy’s rapid expansion into the online world has made digital marketing an essential part of the marketing mix. Digital marketing is a collection of all marketing initiatives that use the internet or an electronic gadget.

At present, Canada has over 30 million internet users—it’s one of the biggest online markets in the world. Canada’s digital audiences are projected to increase to 32 million users by 2022, making up almost 85% of the country’s population.

This tremendous growth in the online audience reinforces the need and evolution of digital marketing.

SO, WHAT IS DIGITAL MARKETING?

Digital marketing includes specific efforts to impact your brand’s online presence, including search engine optimization, search engine marketing, social media marketing, content marketing, influencer marketing, digital display advertising, games, e-commerce marketing and much more. The internet has become the medium of choice, with digital media as a part of everyday life for most consumers. It’s the primary source of news consumption, networking, research and references, shopping and plenty of other tasks.

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Instant Organic Coffee Makes it’s Debut Splash

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Category: Social Media Marketing Case Studies Update

Ok, real talk: who doesn’t like coffee? We get the feeling people who don’t like coffee are just about as mythical as a pink unicorn. Coffee is the premier choice early morning kickstarter that helps the lives of millions, ourselves included. But the hot bean water is everywhere: the super market, at every one of the zillions of coffee shops available, it’s in your kitchen, your office, it’s pouring in from all sides!

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Making the Most of Your Social Media Channels

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Category: Social Media Marketing

It’s funny to think that not all that long ago social media was just a half baked idea. Facebook Profiles and Insta-stories weren’t common lingo – or even a social expectation. Over the past decade, the landscape of social media has changed, and it’s made an indelible mark on the world at large.

So it’s no surprise, the way brands and organizations interact with their audiences, the way they market themselves, and the channels they’re utilizing to make an impact have changed significantly. It was the dawn of digital marketing.

Seven years ago, before ‘Social Media Specialist’ seemed like a legitimate job, I was in charge of posting for my family’s business and populating their Facebook, Blog and Twitter with relevant content, funny updates, and photos of my choosing.

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Snap to Success: The Power of Snapchat

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Category: Social Media Marketing

Sometimes trends can weather out the storm, and stick around long enough to make a place for themselves in modern communication. ICQ, the first chat-based platform, became more than a fad, with millions of people logging in throughout the late 90s. It may not have stuck around for long, but it did change the way people communicated online. And Snapchat, the photo-sharing app, is following a similar path.

Snapchat, the brainchild of three smart kids from Stanford University, burst onto the scene in 2011. As of 2015, it is said that the company is worth up to $20 million, and as many as 6 billion videos per day are being viewed. The app became instantly popular with millennial kids and wasn’t initially taken too seriously as a communication method for marketing campaigns. However, some marketers are using the social media app to market effectively, generating brand awareness in creative ways.

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Information on the Influencers: How social media has changed who holds the power

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Category: Social Media Marketing

Social media has changed the way to do nearly everything, from sharing recipes and opinions to pregnancy announcements. So it’s no surprise that it has changed the marketing game, taking the power away from traditional media forms and putting it in the hands of influencers – those people on social media that can influence people’s opinions in both positive and negative ways.

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“Social Media Is Not About Management” 5 Ways Brands Can Develop their Social Media Right Now

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Category: Social Media Marketing

Most organizations today have invested in all the foundational social platforms. These social platforms have become as necessary as having a website, and they’re usually up and running on a consistent basis. However, handling them all is extremely time consuming, hence, employees are hired just to manage these platforms. The problem is, organizations spend so much time and money emphasizing the importance of “managing” the numerous platforms that they forget all about the real opportunities that social media provides. After all, social media shouldn’t be something you just “manage”, it should be a constant portal for brands to effectively and creatively communicate to their customers. (For more information on defining an effective communications strategy, see our post on “How To Improve Your Organization’s Communications”) If you’re following the same communications plan you did last year, that’s enough to know that it’s time you bear down and rekindle the fire.

Here are 5 ways that brands can energize their social media communications:

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