Christy, founder of Urban Bella Marketing, arrived in our Tribe Lab to discuss her community with Tammy. Urban Bella believes that “the stories we weave must entice our audience to engage and take action.” And they deliver services tailored to experiential marketing, from events to tastings, and everything in between.

They slay the marketing game thanks, in large part, to their community of brand ambassadors. These folks play a crucial role in the ultimate success of their clients’ campaigns and initiatives. Urban Bella also has a community of clients who support their team, from Haribo (mmm candy!), Bell, and Top Shop – just to name a few.

However, it’s uncommon for an agency to focus on their own community when their work directly contributes to building the brand community of their clients. We definitely know a thing or two about that considering we’re a marketing agency too.

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Previously we rated Girl Gang and Inner Fire on their communities. For more info on our rating system, click here.

If there’s something we all have in common – aside from our need for food, water and sleep – we all have junk. Humans create waste and it’s hard to avoid it. With consumerism at an all-time high, the trend of discarding our old things for an upgrade is a trend that isn’t going anywhere.

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We sat down with Leah, founder of Inner Fire to take a closer look at the community she built around their eco yoga apparel brand.

Based right here in Vancouver, Leah had a mission to create clothing that is both eco friendly and ethically made. With all their yoga pants being made with recycled water bottles, and their printing done locally – Inner Fire walks their talk. So, it’s no surprise the brand has grown a healthy community, appealing to the adventurist and urban yogis from all around who resonate with Inner Fire’s values and generally awesome vibe.

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What’s Girl Gang?

This isn’t your average gang. Vancouver’s Girl Gang connects women in media, communications, tech and related fields to foster connections and support one another in their professional development. Sounds dope, right? With over 5,000 members – and counting – we thought their community would be a great place to begin our tribe lab case studies.

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While brand communities have always existed it has never really been measured beyond the amount of followers, likes, or shares an account has.  We know intuitively that brand communities are a necessity for organizations, however, we still don’t know very much about what builds a community and what actually creates a community that converts.

That’s why we’ve set out to find out exactly how this works.  By looking at the social psychology of communities, we now know how communities think.  We’ve created a simple survey that can allow anyone to score their community and help analyze exactly how healthy it is.

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In order to evaluate your Community, you have to look at its overall health. Based on the social psychology of communities, our Tribe Lab has identified seven key factors to develop a healthy community: passion,  vision,  tribesman, leader, platform, content and trust.

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