Market Research: every body needs it, but admittedly, the term “research” lacks a certain sex appeal. It could be those flashbacks of being faced with a term paper, and needing to hit a stack of books piled to the outer stratosphere. Toss those eerie flashbacks aside, market research is on a whole other level. And dare we say, it’s fun.
So how can we make market research seem like a sexy investment? What if we were to equate Market Research to a special secret agent man (think: Sexy Spy), I mean, who wouldn’t want to add a sexy secret agent to their business? Take your pick: Matt Damon, Jennifer Garner, Sean Connery, Austin Powers.
Now that you’ve selected a sexy spy, “Secret Agent Market Research”, what are they going to do to benefit your business?
If there’s something we all have in common – aside from our need for food, water and sleep – we all have junk. Humans create waste and it’s hard to avoid it. With consumerism at an all-time high, the trend of discarding our old things for an upgrade is a trend that isn’t going anywhere.
We sat down with Leah, founder of Inner Fire to take a closer look at the community she built around their eco yoga apparel brand.
Based right here in Vancouver, Leah had a mission to create clothing that is both eco friendly and ethically made. With all their yoga pants being made with recycled water bottles, and their printing done locally – Inner Fire walks their talk. So, it’s no surprise the brand has grown a healthy community, appealing to the adventurist and urban yogis from all around who resonate with Inner Fire’s values and generally awesome vibe.
This isn’t your average gang. Vancouver’s Girl Gang connects women in media, communications, tech and related fields to foster connections and support one another in their professional development. Sounds dope, right? With over 5,000 members – and counting – we thought their community would be a great place to begin our tribe lab case studies.
“Should I hire a marketing manager or marketing agency, a consultant, or maybe a freelancer?”
Have you been wondering about this? If so, this post is absolutely for you.
For those who are still thinking of DIY marketing possibility, please check out my previous DIY marketing post first. Perhaps, it will give you better insight into DIY marketing, but personally, I wouldn’t recommend you to do it yourself.
By the way, do you know what elements there are in modern marketing? For those who are not familiar with it, below is a list of modern marketing elements:
If you’ve been following our blog, you’ve probably noticed our undying emphasis on strategy. Regardless of the size or shape of your organization, whether B2B or B2C, or even which type of industry you hail from, your marketing needs a strategy in order to effectively drive the results you’re hoping for.
Ok, real talk: who doesn’t like coffee? We get the feeling people who don’t like coffee are just about as mythical as a pink unicorn. Coffee is the premier choice early morning kickstarter that helps the lives of millions, ourselves included. But the hot bean water is everywhere: the super market, at every one of the zillions of coffee shops available, it’s in your kitchen, your office, it’s pouring in from all sides!
While brand communities have always existed it has never really been measured beyond the amount of followers, likes, or shares an account has. We know intuitively that brand communities are a necessity for organizations, however, we still don’t know very much about what builds a community and what actually creates a community that converts.
That’s why we’ve set out to find out exactly how this works. By looking at the social psychology of communities, we now know how communities think. We’ve created a simple survey that can allow anyone to score their community and help analyze exactly how healthy it is.
In order to evaluate your Community, you have to look at its overall health. Based on the social psychology of communities, our Tribe Lab has identified seven key factors to develop a healthy community: passion, vision, tribesman, leader, platform, content and trust.
This article is for those who have some form of community but haven’t figured out how to make it work. Does this sound like you: You don’t know why your community isn’t working but you’re ready to change that. You’re not capitalizing on your brand’s community as much as you could be.
Your goal is to create a healthy community, foster a set of tribesmen who will drive the conversation in your industry, and generate revenue. Part of building a community requires giving back to that community. You already know it is going to take a lot of hard work and effort to get it there.