Tribe Lab Case Study: Inner Fire Apparel

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Category: Community Marketing (Tribe Lab)

We sat down with Leah, founder of Inner Fire to take a closer look at the community she built around their eco yoga apparel brand.

Based right here in Vancouver, Leah had a mission to create clothing that is both eco friendly and ethically made. With all their yoga pants being made with recycled water bottles, and their printing done locally – Inner Fire walks their talk. So, it’s no surprise the brand has grown a healthy community, appealing to the adventurist and urban yogis from all around who resonate with Inner Fire’s values and generally awesome vibe.

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Hiring a Marketing Person: In-house Recruiting vs. Outsourcing

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Category: Marketing Strategies & Tips

Should I hire a marketing manager or marketing agency, a consultant, or maybe a freelancer?

Have you been wondering about this? If so, this post is absolutely for you.

For those who are still thinking of DIY marketing possibility, please check out my previous DIY marketing post first. Perhaps, it will give you better insight into DIY marketing, but personally, I wouldn’t recommend you to do it yourself.

By the way, do you know what elements there are in modern marketing? For those who are not familiar with it, below is a list of modern marketing elements:

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The Importance of Marketing Strategy

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Category: Marketing Strategies & Tips

If you’ve been following our blog, you’ve probably noticed our undying emphasis on strategy. Regardless of the size or shape of your organization, whether B2B or B2C, or even which type of industry you hail from, your marketing needs a strategy in order to effectively drive the results you’re hoping for.

Plain and simple, “A strategy is a course of action carried out to achieve a specific objective.” Now, this differs slightly from a Marketing Plan, but there’s a strong relationship between the two. What differentiates a plan is that it should outline all the deliverables and actions that reflect your marketing strategy. Or support it. See how these two work together? #RelationshipGoals.

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Instant Organic Coffee Makes it’s Debut Splash

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Category: Social Media Marketing Case Studies Update

Ok, real talk: who doesn’t like coffee? We get the feeling people who don’t like coffee are just about as mythical as a pink unicorn. Coffee is the premier choice early morning kickstarter that helps the lives of millions, ourselves included. But the hot bean water is everywhere: the super market, at every one of the zillions of coffee shops available, it’s in your kitchen, your office, it’s pouring in from all sides!

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Successful Community Examples for Marketing

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Category: Community Marketing (Tribe Lab)

While brand communities have always existed it has never really been measured beyond the amount of followers, likes, or shares an account has.  We know intuitively that brand communities are a necessity for organizations, however, we still don’t know very much about what builds a community and what actually creates a community that converts.

That’s why we’ve set out to find out exactly how this works.  By looking at the social psychology of communities, we now know how communities think.  We’ve created a simple survey that can allow anyone to score their community and help analyze exactly how healthy it is.

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Tackle Brand Community Issues & Problems

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Category: Community Marketing (Tribe Lab)

This article is for those who have some form of community but haven’t figured out how to make it work. Does this sound like you: You don’t know why your community isn’t working but you’re ready to change that. You’re not capitalizing on your brand’s community as much as you could be.

Your goal is to create a healthy community, foster a set of tribesmen who will drive the conversation in your industry, and generate revenue. Part of building a community requires giving back to that community. You already know it is going to take a lot of hard work and effort to get it there.

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How to Improve Brand Community Engagement

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Category: Community Marketing (Tribe Lab)

If you already have a group of people following you (passive members) and a couple of fans (tribesmen) but you want to maximize your group’s potential, then this article is for you.

We’ll be covering how you can transform your group into a community filled with Tribesman who volunteer their time to regularly speak about your organization’s passion. Tribesman will praise your brand naturally and share their personal insights on the community which you would usually pay a fortune for with market research. If you continue to nurture your member relationships, they’ll be lifers.

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How to Build & Develop a Brand Community from the Foundation Up

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Category: Community Marketing (Tribe Lab)

If your organization has little to no community and you’re interested in building one, we’re here to show you how. In this article, we will be sharing our custom step-by-step methodology on how to build a community.  Our custom methodology is based on research from our Tribe Lab dedicated to learning how communities think through social psychology.

We’ve outlined the 4 steps that will help you to establish a healthy foundation to build your community, as well as guidance to build the tools you’ll need to help it grow. Feel free to contact us if you’ve got any questions.

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