Influencer Marketing is widely considered ‘the next big thing’ in the marketing game. Audiences have moved from their couches to their smartphones as the omnipotent power of social media has taken hold. With this huge shift already cemented in place, marketers have been rushing to rethink the way they advertise, and how to leverage social platforms.

Social media has changed marketing in a multitude of ways. It’s become the go-to source for news, connection, socializing, and consumption. Further still, social media has allowed individuals to turn away from traditional advertising and the messaging of brands and businesses. In fact, the Internet has widely created opportunities for people to tune out advertising and marketing altogether (see: Adblockers). Now, the power has been placed in the hands of just (somewhat) regular people who’ve built a loyal following.

Read More >

Market Research: every body needs it, but admittedly, the term “research” lacks a certain sex appeal. It could be those flashbacks of being faced with a term paper, and needing to hit a stack of books piled to the outer stratosphere. Toss those eerie flashbacks aside, market research is on a whole other level. And dare we say, it’s fun.

So how can we make market research seem like a sexy investment? What if we were to equate Market Research to a special secret agent man (think: Sexy Spy), I mean, who wouldn’t want to add a sexy secret agent to their business? Take your pick: Matt Damon, Jennifer Garner, Sean Connery, Austin Powers.

Now that you’ve selected a sexy spy, “Secret Agent Market Research”, what are they going to do to benefit your business?

Read More >

“Should I hire a marketing manager or marketing agency, a consultant, or maybe a freelancer?”

Have you been wondering about this? If so, this post is absolutely for you.

For those who are still thinking of DIY marketing possibility, please check out my previous DIY marketing post first. Perhaps, it will give you better insight into DIY marketing, but personally, I wouldn’t recommend you to do it yourself.

By the way, do you know what elements there are in modern marketing? For those who are not familiar with it, below is a list of modern marketing elements:

Read More >

If you’ve been following our blog, you’ve probably noticed our undying emphasis on strategy. Regardless of the size or shape of your organization, whether B2B or B2C, or even which type of industry you hail from, your marketing needs a strategy in order to effectively drive the results you’re hoping for.

Plain and simple, “A strategy is a course of action carried out to achieve a specific objective.” Now, this differs slightly from a Marketing Plan, but there’s a strong relationship between the two. What differentiates a plan is that it should outline all the deliverables and actions that reflect your marketing strategy. Or support it. See how these two work together? #RelationshipGoals.

Read More >