Now our agency is offering a free digital marketing assessment. Contact us.
The economy’s rapid expansion into the online world has made digital marketing an essential part of the marketing mix. Digital marketing is a collection of all marketing initiatives that use the internet or an electronic gadget.
At present, Canada has over 30 million internet users—it’s one of the biggest online markets in the world. Canada’s digital audiences are projected to increase to 32 million users by 2022, making up almost 85% of the country’s population.
This tremendous growth in the online audience reinforces the need and evolution of digital marketing.
SO, WHAT IS DIGITAL MARKETING?
Digital marketing includes specific efforts to impact your brand’s online presence, including search engine optimization, search engine marketing, social media marketing, content marketing, influencer marketing, digital display advertising, games, e-commerce marketing and much more. The internet has become the medium of choice, with digital media as a part of everyday life for most consumers. It’s the primary source of news consumption, networking, research and references, shopping and plenty of other tasks.
I was analyzing search traffic and conversions generated by blog posts as part of a sales and marketing performance review. Then I noticed the extremely low conversion rate of the search traffic on the blog.
[Clarification: By conversion, I mean inquiries, excluding newsletter subscriptions and white paper downloads.]
I’m cognizant that traffic through blog content is usually less likely to convert because blog content attracts a wide range of people, including ones looking for information. Even with that in mind, it was too low.
I’m going to show you a step-by-step guide on how I achieved the #1 ranking on Google with just one LinkedIn post. This strategy can be duplicated by anyone, and you’ll be able to practice this strategy for your organization.
Blah blah blah, 301 redirect, 404 page, crawl optimization, HTML, PHP, java script, website security, https, web hosting, backlinks, old domains, Panda, Penguin and Hummingbird updates, on page SEO, off page SEO, yatta yatta yatta…
With an onslaught of geeky terms circling technical SEO, when faced with the jargon gamut – it may bring on some major anxiety. But if we use a real life analogy to explain them, maybe you can find some clarity. Say you hate the mention of any – or all – of the words I listed above, this blog is definitely for you. They’re not as complicated as they sound – they’re misunderstood.
Long tail keywords are generally defined as ‘descriptive terms which are more than 2-3 words’ – but I would define them in low search volume terms. Based on my experience, long tail keywords account for 70 – 90% of all organic traffic, and the more traffic you get from long tail keywords the more stable your organic traffic will be.
If you’re a business — small or large — with a website, congrats, you’ve upped your chances of getting your company a visit, a phone call, or a new client. Prospective clients should be able to reach you through the good old interweb, as anyone with a smartphone (2.6 billion people worldwide) knows a website is the new business card.
So, yeah, you can go ahead and recycle that rectangular piece of cardstock.
A lot of people hear “SEO”, and have no idea what it means. At My Loud Speaker, we’ve been fortunate to have an SEO guru on hand – me – to explain search engine optimization and why it’s so integral to modern day marketing. However, not everyone has a specialist on hand to transform technical jargon into digestible know-how. But lucky for you guys, that’s just what blogs are for.
So dive in with me, and pick my brain – enter the mind of an SEO Specialist (not a freak, but more on that later). Read More >
There’s a reason the old adage “quality over quantity” has stuck around. From finely made Victorian watches to modern fashion, the maxim for good work over expendable goods has remained relevant over the decades. But whomever first made up the saying probably didn’t know it would extend into the present-day ethos of content marketing.
Keyword stuffing, on-site SEO, Panda Update, Penguin Update, meta tags, backlinks, PageRank, content marketing, web master tools, long tail, ABOVE THE FOLD and big data.
If you hate the mention of any or all of the words listed above, this blog is for you. They’re not complicated – they’re misunderstood. So I decided to make it easy to understand whether you’re a beginner or just an avid reader of marketing blogs.