Choosing Digital Marketing Agency in Vancouver: Top 25 Factors Checklist

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Category: SEO/SEM Branding Marketing Strategies & Tips Social Media Marketing Case Studies Update Community Marketing (Tribe Lab) Digital Marketing News

Now our agency is offering a free digital marketing assessment. Contact us.

The economy’s rapid expansion into the online world has made digital marketing an essential part of the marketing mix. Digital marketing is a collection of all marketing initiatives that use the internet or an electronic gadget.

At present, Canada has over 30 million internet users—it’s one of the biggest online markets in the world. Canada’s digital audiences are projected to increase to 32 million users by 2022, making up almost 85% of the country’s population.

This tremendous growth in the online audience reinforces the need and evolution of digital marketing.

SO, WHAT IS DIGITAL MARKETING?

Digital marketing includes specific efforts to impact your brand’s online presence, including search engine optimization, search engine marketing, social media marketing, content marketing, influencer marketing, digital display advertising, games, e-commerce marketing and much more. The internet has become the medium of choice, with digital media as a part of everyday life for most consumers. It’s the primary source of news consumption, networking, research and references, shopping and plenty of other tasks.

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The Pitfall of Content SEO Data Analysis for Local Canadian Businesses

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Category: SEO/SEM

I was analyzing search traffic and conversions generated by blog posts as part of a sales and marketing performance review. Then I noticed the extremely low conversion rate of the search traffic on the blog.

[Clarification: By conversion, I mean inquiries, excluding newsletter subscriptions and white paper downloads.]

I’m cognizant that traffic through blog content is usually less likely to convert because blog content attracts a wide range of people, including ones looking for information. Even with that in mind, it was too low.

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SEO Basics: the Best Practices for Technical SEO

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Category: SEO/SEM

A Technical SEO audit is not that complicated.

Blah blah blah, 301 redirect, 404 page, crawl optimization, HTML, PHP, java script, website security, https, web hosting, backlinks, old domains, Panda, Penguin and Hummingbird updates, on page SEO, off page SEO, yatta yatta yatta…

With an onslaught of geeky terms circling technical SEO, when faced with the jargon gamut – it may bring on some major anxiety. But if we use a real life analogy to explain them, maybe you can find some clarity. Say you hate the mention of any – or all – of the words I listed above, this blog is definitely for you. They’re not as complicated as they sound – they’re misunderstood.

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The Importance of Long Tail Keywords in an SEO Strategy

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Category: SEO/SEM

“What is a long tail keyword?”

Long tail keywords are generally defined as ‘descriptive terms which are more than 2-3 words’ – but I would define them in low search volume terms. Based on my experience, long tail keywords account for 70 – 90% of all organic traffic, and the more traffic you get from long tail keywords the more stable your organic traffic will be.

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The Key To Killer SEO Keyword Practices For Business Blogs

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Category: SEO/SEM

If you’re a business — small or large — with a website, congrats, you’ve upped your chances of getting your company a visit, a phone call, or a new client. Prospective clients should be able to reach you through the good old interweb, as anyone with a smartphone (2.6 billion people worldwide) knows a website is the new business card.

So, yeah, you can go ahead and recycle that rectangular piece of cardstock.

A website, however, does so much more than a traditional business card. It’s not just a “let’s keep in touch” memento. While you’re establishing embassies through social media and online blog content, your website is the nation it all refers back to. And the way to get traffic through your embassies (in Internet speak: referrers) is to make sure your SEO (search engine optimization) marks the path to your site.

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Will SEO be Dead in 2016? Rethink Your SEO strategy

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Category: SEO/SEM

Have you ever asked Google “What is SEO?”

A lot of people hear “SEO”, and have no idea what it means. At My Loud Speaker, we’ve been fortunate to have an SEO guru on hand – me – to explain search engine optimization and why it’s so integral to modern day marketing. However, not everyone has a specialist on hand to transform technical jargon into digestible know-how. But lucky for you guys, that’s just what blogs are for.

So dive in with me, and pick my brain – enter the mind of an SEO Specialist (not a freak, but more on that later).
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SEO Basics: Best Practices for Keywords Targeting

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Category: SEO/SEM

Don’t play with Google

SEM and SEO might seem super complicated…

Keyword stuffing, on-site SEO, Panda Update, Penguin Update, meta tags, backlinks, PageRank, content marketing, web master tools, long tail, ABOVE THE FOLD and big data.

If you hate the mention of any or all of the words listed above, this blog is for you. They’re not complicated – they’re misunderstood. So I decided to make it easy to understand whether you’re a beginner or just an avid reader of marketing blogs.

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