When Chris joined the My Loud Speaker crew, he rocked up with a serious expression on his face and was ready for some literal business. Given his beard, general intensity and stellar graphic design skills – I just assumed he was 35. It was a shock when Chris revealed he was merely 23 years old – making him the youngest member of the team. Being that he hails from Brazil and is as fresh as a spring chicken, we collectively dubbed him “Brazilian Baby.”
Just another reason it’s so nice to work here – everyone quickly receives an endearing nickname they have absolutely no control over.
Working in marketing is not for the faint of heart. Rather, it’s for gusto-ridden nose to the grindstone types like our web developer, Ian. Just a few days ago, the creative team was making friendly banter when the question was posed, “What would happen if Ian left us?” – the resounding answer was that the world would end.
With three graphic designers and one web developer, Ian is consistently glued to his monitor. From where I sit, he constantly looks like he is about to be absorbed into the matrix. I can’t wrap my mind around the work he does, but I know he does it well. But despite the fact he pulls mad hours in order to get so many cutting edge websites live for the World Wide Web, Ian still found the time to pull all the stops with his Meaningful Marketing share this week.
Barbie has been a polyurethane friend to millions of girls worldwide since long before I came into existence. Her silky blonde hair, pin thin legs and exceptionally perky plastic breasts haven’t really changed much since her original debut on the toy scene in March 1959. I mean just look at her – she doesn’t have much to complain about.
Despite her unrealistic proportions, Barbie dolls have been strewn about playrooms for decades. My mother had a Barbie collection before me, my sister had Barbies – every little girl I knew when I was a little girl had a Barbie or six to play with. Basically, she’s the head chick in charge in the land of toys. And as the reigning queen of the toy box, it would be hard to imagine another doll stepping to her grandeur
Wednesdays are generally referred to as “hump day” – but at our office, we replace “hump” with “share”. It’s SHARE DAY in the boardroom, when one lucky member of our team shares what has been inspiring them from around the world of meaningful marketing.
Our Communications Director Ana was up to the plate, decked in a refined grunge motif. Wearing her best plaid and swoon-worthy ankle boots, she was set to ROCK N’ ROLL. I’m not sure if it was just coincidence or a clever plan on her part, but her ensemble perfectly matched with her selected inspiration: the FOO FIGHTERS ROCKIN 1000 viral video. Read More >
Another Wednesday means another opportunity to find out what our team has been inspired by. This week, it was Aki’s turn to take centre stage and share what he considers ‘meaningful’.
Lights off, projector on, GO TIME.
Trisha Prabhu was only 14 years old when she took the stage for her very own TEDTalk. In 2013, she had come home to discover that a girl, even younger than Prabhu, had taken her own life due to cyberbullying. However, Prabhu didn’t just get upset about it – she decided to take action and really do something about it.
This week, Tyler took to the boardroom to share with us what he felt was “Meaningful Marketing”. The lights were dimmed, the projector was on – and lo and behold, a Clairol ad from yesteryear streamed across the walls. Some of the script is a little dated, for example “She looks faded, unattractive.” But in 1957, this ad made big impacts on women all across North America.
(Let’s all take a moment to celebrate that most ads don’t opt to outright call anyone faded and unattractive nowadays)
You see, in 1957 it was largely frowned upon when a woman would openly colour her hair. Hair dye was reserved for “tarts”, if we’re going to keep in the decade’s common vernacular. And if a woman did dye her hair, she likely worked in the theatre or possibly the streets. But Clairol’s ad changed that. It took colouring your hair out from beneath its shame blanket.
We believe marketing no longer needs to be noisy or interruptive. The most effective marketing gives back and inspires.”
Media and brands play a large part in raising ourselves and our children, and their social impact continues to grow each day. Review sites, blogs and social media have helped level the odds a bit by providing platforms for two-way conversations, however, those same mediums have also allowed brands to become even more integrated into our every day lifestyles. And as brands become more immersed into our everyday lives, we all begin to demand and expect more value from these brands.