32 Digital Marketing Updates Recap January 2018

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Category: Digital Marketing News

A belated Happy New Year! Here comes another digital marketing updates recap for January 2018.

As always, Google and Facebook are aggressively updating their platforms. The two goliaths account for more than 85% of updates listed in this post! Besides them, we’ve covered massive regulation changes in the US: net neutrality repeal and continuing law enforcement in Europe.
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The Advertising Concept

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Category: Marketing Strategies & Tips

Welcome to the Book Series

In this series, we delve into the concepts and ideas from thought leaders in the marketing industry. There is a myriad of resources that digital and traditional marketers consider bible-like for their timeless wisdom and tested theories that have resulted in some of the best marketing initiatives worldwide.

This week, we are introducing ‘The Advertising Concept Book: A complete guide to creative ideas, strategies and campaigns’ by Pete Barry, an in-depth resource packed full of sound advice for creatives. We hope to present you with some of Barry’s great ideas and examine them further to see how they apply to our own agency. We hope you enjoy it.

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20 Marketing Statistics & 5 Trends To Implement In 2018

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Category: Marketing Strategies & Tips

A great deal of effective marketing is informed by the evolving behaviours of their audiences.

It can be challenging to keep up with the latest digital trends that directly impact or sway your marketing initiatives. We took a closer look at the facts and figures to provide you a comprehensive list of statistics and trends to consider when penning your next marketing strategy. If you’re planning a fresh marketing strategy for 2018, keep these in mind as you move forward into the new year.

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Marketing Lessons: The Lost Art of a Good Creative Brief

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Category: Marketing Strategies & Tips

We’re all obsessed with new data and the latest changes to Adwords or Facebook’s algorithms, but lest we forget to pay homage to our roots. I’m speaking,of course, about the Creative Brief. There are those who hate it and those who love it. Regardless of the side of the fence you’re on, the brief is a necessary practice.

I have yet to see anything impact the success of a campaign more than a great creative brief. Personally, I love a good brief; but I rarely seem to be able to give the brief the time it deserves.

A great creative brief takes time. And it doesn’t need to follow the same format each time. I’d encourage others to treat their creative brief approach similarly to the pitch process. However, instead of pitching to the client, you’re pitching to the creative team.

The goal is to excite and inspire the team to draw up new solutions to solve a very specific problem.

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