We’re seeing it everywhere; brands that embody traces of our tradition and history are disappearing because they can’t seem to get the new generations engaged with them. ”New” is taking over “old” and even though it isn’t anyone’s outright desire for tradition and history to disappear, they do because they haven’t figured out how to stay relevant.
If only, if only, if only we could get the right people engaged again.
A couple of weeks ago, Ana and I went to the BCAMA’s Digital Agency Panel Speaker’s Event. The event was a Pecha Kucha format followed by a panel discussion. There were about 6 speakers with only about 10 minutes each, but a lot of big ideas were thrown around in a very short period of time.
Here are our top 5 takeaways from the digital-centered event:
If your customers are pleading for a discount, it’s usually a good thing. It means they want your product or service. They might not necessarily value it the same way you do, but the desire is there. However, if you’re tempted to provide discounts to appease them, don’t. Resist the temptation.
Most organizations today have invested in all the foundational social platforms. These social platforms have become as necessary as having a website, and they’re usually up and running on a consistent basis. However, handling them all is extremely time consuming, hence, employees are hired just to manage these platforms. The problem is, organizations spend so much time and money emphasizing the importance of “managing” the numerous platforms that they forget all about the real opportunities that social media provides. After all, social media shouldn’t be something you just “manage”, it should be a constant portal for brands to effectively and creatively communicate to their customers. If you’re following the same communications plan you did last year, that’s enough to know that it’s time you bear down and rekindle the fire.
Here are 5 ways that brands can energize their social media communications:
Over 250 restaurants (a new record) have signed up for this year’s Dine Out Vancouver Festival. If you’re one of these restaurateurs partnering with Dine Out Vancouver, you probably know that your margins will be relatively low during the two week festival, however, you will be receiving higher traffic volumes as well as the ability to leverage a marketing campaign without spending too much of your time and money. All in all, it’s a marketing maneuver, and I’ve read and heard about several instances where it’s been both a hit and miss decision. Most importantly though, Dine Out is a big deal in Vancouver. Even if you’re a restaurateur that’s not participating this year, you can still learn several things from one of the few popular local events that focuses solely on culinary experiences. Here are 4 things a restaurateur should learn from the Dine Out Vancouver Festival.
Customer Service is an essential differentiator and a big part of the future of marketing. With the dominance of social platforms, the two-way conversation between brand and customer are the building blocks to long-term customer retention. Brands have fallen on both ends of the customer service spectrum, with some relying wholly on customer service to build their business, and others suffering in embarrassing public displays.
I’ve personally dealt with some great businesses that have failed on the customer service front, and ultimately lost me as a supporter and customer. Here are some examples and how brands can learn from them:
For the past two years, we’ve run and marketed a local event called the XYBOOM Conference. We’ve been lucky enough to have over 250 attendees each year, most of which come from the largest organizations in the region – and the world.
There is a difference between marketing and marketing strategy. Marketing is your general branding, the mediums you reach out with and the messages you relay through those mediums. Marketing strategy focuses on making educated decisions on what your branding should be, what are the best mediums to choose from and what message will resonate most with your target audience. It’s important to differentiate the two as most people we encounter have marketing – but no marketing strategy.
It’s been over 4 years since I started my career, and I can say wholeheartedly, that without support from mentors, friends, and family, I’d be as lost as the day I graduated. Most things on this list are learned from this support network, and some through my own mistakes and failures. I hope this is as helpful to you as it has been to me.