Marketing Therapy: Avoiding an Identity Crisis

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Category: Entrepreneurs Ideas Marketing Tips & Advice

You may not have realized it, but regardless of the size of your business, a marketing plan – especially one fuelled by meaning – is kind of a big deal. Without one, it’s easy for a business to start suffering from an identity crisis.

Take Microsoft for example. They’re a large – nay – huge business, and yet they’re suffering from this exact problem. It might be surprising that a mogul like Microsoft is suffering from an identity crisis – but think about it, what do you really think of when you think Microsoft? The more you think about it, the more the cracks seem to show.

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Which Type of Website is Best for Your Business?

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Category: Entrepreneurs Ideas Lessons Learned Marketing Tips & Advice Marketing We Admire Meaningful Engagements Our Business Practices Our People Values Vancouver

A website is important for every business, but you may be wondering what kind of website is right for your business in particular. You have a few different options, ranging from e-commerce sites with many features to simple informational sites. Below, you’ll find information to help you choose the right kind of website for your business.

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An In-Depth Guidebook | “Building A Tribe of Ambassadors for Your Brand”

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Category: Matthew Meaningful Engagements

Almost every organization wants their customers to openly advocate their brand. They want them to be gleefully sharing their products and services on social media – telling their friends that they “must buy brand XX because…”. They want them to be writing insightful blog posts and in-depth articles about why brand XX is better than all their competitors. Some even want them scribbling down stories in their journals about how brand XX helped shape their childhood.

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Our Manifesto

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Category: Tammy Top 10 Posts


We believe marketing no longer needs to be noisy or interruptive. The most effective marketing gives back and inspires.”

Media and brands play a large part in raising ourselves and our children, and their social impact continues to grow each day. Review sites, blogs and social media have helped level the odds a bit by providing platforms for two-way conversations, however, those same mediums have also allowed brands to become even more integrated into our every day lifestyles. And as brands become more immersed into our everyday lives, we all begin to demand and expect more value from these brands.

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The Beautiful Irony of a Bullseye Target

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Image courtesy of Hans Splinter
Category: Marketing Tips & Advice Matthew Top 10 Posts

Before we jump in, a quick marketing 101 lesson; the idea of having a “bullseye target” in marketing is to single in on one type of person with specific demographic and psychographic details so that you can focus all your marketing resources and attention on him or her. If this is the first time you’ve heard of this concept, it might sound a little ridiculous, and wasteful. I get it. The concept of funnelling all your marketing budget and resources into one single specific type of person seems ludicrous when you can just as easily spread out those resources and appeal to everyone.

The problem is, when you do the latter, you dilute your budget, resources, and worst of all, your message.

There is a cacophony of brands and advertisements bombarding our eyes and minds every day, and as consumers it’s not unusual to see thousands upon thousands each day. So, how does pin-pointing one type of person for your marketing efforts help your brand to stand out and attract more customers and clients?

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5 Ways To (Re)Evaluate and Improve Your Marketing Plan

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Image courtesy of Diego Sevilla Ruiz
Category: Marketing Tips & Advice Matthew Top 10 Posts Top 5 Posts

The first time you write your marketing plan, it’s an inspiring process. You’ve laid out this well-thought-out strategic roadmap that will lead you to business success, and you can’t wait to implement it. In some senses, you expect it to be a cakewalk. However, after a year, or maybe even just six months, you find yourself so focused on just “doing” things, that you forget all about the clear, strategic plan that you had initially laid out. You’re focusing more on keeping your head above water with things like “managing” social media accounts and you forget all about how to utilize them to your benefit – just like you had laid out in the marketing plan.

This happens to marketers everywhere, and if this sounds like you, it’s time to evaluate (and/or re-evaluate) your marketing plan. Here are 5 tips on how to get started:

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The One Thing Most Marketing Plans Are Missing

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Category: Marketing Tips & Advice Matthew Top 10 Posts

Of the many marketing plans I’ve seen, there’s one major thing that a majority of them desperately need but are curiously missing: a clear vision. This should be the same (or at least similar) vision from your business plan that guides all aspects of your organization. And truthfully, anyone can write down a vision – and many do – but a clear vision will easily apply to your marketing plan, and it will do exactly what you expect: it will clarify.

A lot of times, I see vision statements that are multiple lines long and – quite frankly – confusing and frustrating to follow. One time, I actually witnessed a marketing director having to pull out a document in order to read the vision statement verbatim from a sheet a paper. If you catch yourself doing this, I can promise you that your vision statement is wrong. Your vision is supposed to guide your team’s entire direction. How can you expect your team to follow a vision, if you can’t even remember it?

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Attention Higher Ed Institutes | This is how you attract High School Students

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Image courtesy of r. nial bradshaw
Category: Intergenerational Lessons Learned Marketing Tips & Advice Matthew Projects

If you know a little bit about our agency, you’ll know that several of our past campaigns have been with post-secondary institutions – and many of these campaigns have been aimed at recruiting high school students. In the past, high school students were Gen Y’s/Millenials, but now, the under 18′s are tentatively labelled Generation Z, and post-secondary institutions need to take note.

Gen Z is different than Gen Y, and this blog post is going to tell you all about them, and what you should be doing to attract them.

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