Top 50 Branding Companies & Agencies in Vancouver, Canada 2017

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Category: Branding Strategies & Inspiration

I’ve put together 50 branding companies & agencies in Vancouver in order of their monthly Google search volumes using Google Keyword Planner to make your agency hunting even easier. For the record, this list isn’t in order of the quality of the marketing agencies – just the search volumes. However, this could be a reflection of how good they are at gaining exposure for themselves or that they’ve simply been in business for a long time.

If you’re wondering how to choose a branding company to work with, here’s some useful tips for you to find a good fit.

I would say that there are 2 types of branding out there: Marketing-led branding vs. Design-led branding.

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5 Common Myths of Data-Driven Decision-Making That You Probably Didn’t Know

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Category: Marketing Strategies & Tips

I love data. And over the course of my time learning about data and working with data-driven strategies, I’ve come across a lot of people who are living by this data-driven approach as well. As much as I think this is great, there are a few things that I feel should be addressed.

The term “data-driven” has a strong power that makes people believe they can achieve anything and change the world! What isn’t talked about is how often data can be presented out of context or lead to some bad decisions if not analyzed appropriately.

To help you better understand it, here are the top five myths and misconceptions using data to make decisions.

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Seeking 45-65 yrs Home Owners

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Category: My Loud Speaker News & Culture

Our agency is back and seeking out individuals to participate in upcoming one-on-one interviews for market research. If you feel as though you fit the profile, or know someone who does, this is a great opportunity to share your perspective. Just to sweeten the deal, we’re offering a $40 honorarium for participating candidates – all it takes it 20 minutes of your time.

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Hiring a Marketing Person: In-house Recruiting vs. Outsourcing

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Category: Marketing Strategies & Tips

Should I hire a marketing manager or marketing agency, a consultant, or maybe a freelancer?

Have you been wondering about this? If so, this post is absolutely for you.

For those who are still thinking of DIY marketing possibility, please check out my previous DIY marketing post first. Perhaps, it will give you better insight into DIY marketing, but personally, I wouldn’t recommend you to do it yourself.

By the way, do you know what elements there are in modern marketing? For those who are not familiar with it, below is a list of modern marketing elements:

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The Refreshed Branding and Web Design of Gateway Property Management

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Category: Website design Strategies & Tips

When Canada’s largest privately owned residential and commercial property management company came to us, we were tasked with reflecting their value through thoughtful design. After nearly a decade with the same website, it was time to put our creative strategies to work in developing a cleaner, more professional look and a modern rebrand empowering Gateway to be seen like the true industry leader they are. It’s kind of like we got them a designer power suit to flaunt. Now, they are looking fresh as heck with a website and brand that is worthy of their size and grandeur. And not to mention, the user experience is smoother than a polished doorknob – just take a look.

UPDATE:
This campaign earned Gateway Property Management GOLD in the Website Remodel category at the International MarCom Awards. Check out our full case study.

The full case study of Gateway Property Management is available now!

Worldwide Pride 2016: Using Social Marketing For Good

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Category: Marketing Campaign Strategies & Tips

Vancouver has one of the biggest and most celebrated Pride Weeks in North America. The weeklong event, highlight of the summer, draws out the masses for the event. The premise is simple: celebrate love and acceptance, and it’s clear that resonates with many. Events include a charity run, picnic in the park, Legacy Awards, the Davie Street Party, numerous parties and restaurant events, and of course, the iconic Pride parade, watched by over 650,000 people. The overall success of a social event like this relies heavily on social and digital marketing, and some other events around the world are showing us how to do it right.

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5 Keys To Becoming An Industry Leader

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Category: Marketing Strategies & Tips

Being an industry leader is more accessible than ever before. With the democratization of marketing through web, social platforms and smaller agencies, new industry leaders are being born everyday. There is nothing stopping you from being the next leader in your industry.

It’s no longer only accessible to the Goliaths of the world. Having the privilege of working with some Davids, we have witnessed and helped these smaller organizations become authentic leaders in their industries.

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Marketing Energy Conservation 2016: So Hot Right Now

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Category: Marketing Campaign Strategies & Tips

It should come as no surprise that the best kind of marketing is the kind that makes a difference. That’s the reason it is important to make sure that events promoting positive change have a well-thought out campaign.

Energy-conservation has become a huge industry as more and more people realize the important of making the most of the planet we have. Events that celebrate sustainability and a cleaner environment are becoming increasingly popular their success is directly connected to the marketing campaigns they have in place. With similar events taking place in our hometown of Vancouver, we figured we’d take a few eco-friendly cues from similar events from around the world.

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