How to Build & Develop a Community from the Foundation Up

No comments
Category: Tribe Lab

If your organization has little to no community and you’re interested in building one, we’re here to show you how. In this article, we will be sharing our custom step-by-step methodology on how to build a community.  Our custom methodology is based on research from our Tribe Lab dedicated to learning how communities think through social psychology.

We’ve outlined the 4 steps that will help you to establish a healthy foundation to build your community, as well as guidance to build the tools you’ll need to help it grow. Feel free to contact us if you’ve got any questions.

Read More >

Understanding the 7 Key Components of A Strong Community

No comments
Category: Tribe Lab

Technically, Community Marketing has been around for years. While most people would lump it together with Word-of-Mouth Marketing, we beg to differ. It does share similarities in that it’s an organic, authentic approach to creating community, however, Community Marketing focuses on long-term relationships with a group of individuals that share a similar passion, ultimately making Community Marketing more effective than Word-of-Mouth.

If you take a look at the industry’s history, Word-of-Mouth Marketing was the dawn of the marketing industry.  Unfortunately, the pendulum has swung very far in the opposite direction with noisy, interruptive ads vying for our attention. Naturally, audiences are doing whatever it takes not to have their lives bombarded by advertising hence the advent of ad blockers and programs that allow you to subscribe to opt out of ads (Spotify, online news outlets). As is only natural, the pendulum is swinging back, audiences are seeking out more authentic engagements.  

Read More >

Making the Most of Your Social Media Channels

No comments
Category: Social Media Marketing Strategies & Tips

It’s funny to think that not all that long ago social media was just a half baked idea. Facebook Profiles and Insta-stories weren’t common lingo – or even a social expectation. Over the past decade, the landscape of social media has changed, and it’s made an indelible mark on the world at large.

So it’s no surprise, the way brands and organizations interact with their audiences, the way they market themselves, and the channels they’re utilizing to make an impact have changed significantly. It was the dawn of digital marketing.

Seven years ago, before ‘Social Media Specialist’ seemed like a legitimate job, I was in charge of posting for my family’s business and populating their Facebook, Blog and Twitter with relevant content, funny updates, and photos of my choosing.

Read More >

Working with an Agency 101

No comments
Category: Our Thoughts

Are you thinking about working with a Marketing Agency for the first time?

It’s almost like a blind date – you’ve got expectations but you’re not sure what might happen. It’s new, it’s exciting, and more than anything, it’s full of the unknown. Plus, there’s the very real pessimism that it might not be what you want it to be.

Well, throw those blind date jitters aside. We have some good basics you should know about working with a Marketing Agency like ours. Here are the top five things you should expect from your relationship with your new crew of marketers.

Read More >

The Pitfall of Content SEO Data Analysis for Local Canadian Businesses

No comments
Category: SEO/SEM Strategies & Tips

I was analyzing search traffic and conversions generated by blog posts as part of a sales and marketing performance review. Then I noticed the extremely low conversion rate of the search traffic on the blog.

[Clarification: By conversion, I mean inquiries, excluding newsletter subscriptions and white paper downloads.]

I’m cognizant that traffic through blog content is usually less likely to convert because blog content attracts a wide range of people, including ones looking for information. Even with that in mind, it was too low.

Read More >

Introduction to Community Marketing – Tribe Lab

No comments
Category: Tribe Lab

Communities are all around us. They have been the cornerstone of what makes our society grow, however, insights into their inner workings have been thoughtlessly ignored. Community building is the key to building long term brand loyalty and the ever-elusive, authentic word-of-mouth.  What more could you want?

Read More >

5 Lessons in Website Copywriting

No comments
Category: Website design Strategies & Tips

A Copywriter is Born. It wasn’t all that long ago I was navigating my way through the world, a self-dubbed “Creative Writer”. It wasn’t exactly lucrative, but it wasn’t exactly a choice either.

My inherent passion for storytelling and lust for wordplay had branded me a “writer”. What kind of writer exactly, I wasn’t so sure. I had a head turning list of random day jobs to pay the bills, but I reconciled my foibles through minimum wage gigs by referring to it as an in-depth ‘anthropological study’.

I’m sure plenty of writers can relate.

It was a series of case studies, I told myself, and I hoped all my weird jobs would reveal their worth eventually. It was only a matter of time….

Read More >

Law & Order: Case (Study) Closed

No comments
Category: Marketing Strategies & Tips Case Studies Update

In the WCB justice system, the people are represented by one important profession, the WCB lawyer who advocates for the decision they deserve. This is GKS’s story.

*DUN DUN*

With a decade of experience under her belt, lawyer and all around WCB expert, Gail Sharma was ready to begin her own firm. Caught in the void between her former firm and her new one, it was imperative that Gail get started with a healthy dose of leads finding their way to her phone line.

Enter the My Loud Speaker marketing professionals.

Read More >