How Much Should I Spend on Marketing?

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Category: Marketing Strategies & Tips

Marketing ain’t easy, guys. However, many people still have this strange idea that marketing is relatively straightforward and they don’t fully grasp why it gets to be so expensive. It only takes a simple Google search to see a zillion “How to XX in XX Easy Steps”. But don’t let Google and easy how-to’s fool you.

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Singled Out: Myths Around Marketing Strategy DeBunked!

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Category: Marketing Strategies & Tips

Marketing, in and of itself, is an enigma. Some of the world’s largest brands can equate at least some of their success to marketing and the strategy associated with it. With that kind of influence, it’s no wonder so many businesses – large and small – are trying to crack the code of what strategies will garner them epic success.

And while we spend a great deal of time spreading our personal belief in the power of ‘marketing strategy’, the term does come along with its fair share of misconceptions. Before you jump head first into developing your marketing strategy, we’ll break down some of the common myths.

Don’t learn the hard way – that’s what we’re here for. We’re cool like that.

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Make East Hastings Great Again!

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Category: Marketing Strategies & Tips Case Studies Update

We’ve been pals with the Strathcona Business Improvement Association for some time now. Maybe you remember our “Made in Strathcona” campaign. Our love for Strathcona is real and their business improvement association runs deep.

We could be bias. Heck, our very office is located right in the neighborhood. It’s easy to promote a community you’re a proud part of. As every day patrons of the community, it’s always a surprise that more people in greater Vancouver aren’t as familiar with Strathcona as we are. Especially considering all the unique offerings being doled out right outside our doors.

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What Is Strategic Influencer Marketing?

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Category: Marketing Strategies & Tips

Influencer Marketing is widely considered ‘the next big thing’ in the marketing game. Audiences have moved from their couches to their smartphones as the omnipotent power of social media has taken hold. With this huge shift already cemented in place, marketers have been rushing to rethink the way they advertise, and how to leverage social platforms.

Social media has changed marketing in a multitude of ways. It’s become the go-to source for news, connection, socializing, and consumption. Further still, social media has allowed individuals to turn away from traditional advertising and the messaging of brands and businesses. In fact, the Internet has widely created opportunities for people to tune out advertising and marketing altogether (see: Adblockers). Now, the power has been placed in the hands of just (somewhat) regular people who’ve built a loyal following.

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Tribe Lab Case Study: Urban Bella

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Category: Community Marketing (Tribe Lab)

Christy, founder of Urban Bella Marketing, arrived in our Tribe Lab to discuss her community with Tammy. Urban Bella believes that “the stories we weave must entice our audience to engage and take action.” And they deliver services tailored to experiential marketing, from events to tastings, and everything in between.

They slay the marketing game thanks, in large part, to their community of brand ambassadors. These folks play a crucial role in the ultimate success of their clients’ campaigns and initiatives. Urban Bella also has a community of clients who support their team, from Haribo (mmm candy!), Bell, and Top Shop – just to name a few.

However, it’s uncommon for an agency to focus on their own community when their work directly contributes to building the brand community of their clients. We definitely know a thing or two about that considering we’re a marketing agency too.

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A Sexy Spy: Why Market Research is Important

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Category: Marketing Strategies & Tips

Market Research: every body needs it, but admittedly, the term “research” lacks a certain sex appeal. It could be those flashbacks of being faced with a term paper, and needing to hit a stack of books piled to the outer stratosphere. Toss those eerie flashbacks aside, market research is on a whole other level. And dare we say, it’s fun.

So how can we make market research seem like a sexy investment? What if we were to equate Market Research to a special secret agent man (think: Sexy Spy), I mean, who wouldn’t want to add a sexy secret agent to their business? Take your pick: Matt Damon, Jennifer Garner, Sean Connery, Austin Powers.

Now that you’ve selected a sexy spy, “Secret Agent Market Research”, what are they going to do to benefit your business?

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Tribe Lab Case Study: 505-JUNK

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Category: Community Marketing (Tribe Lab)

Previously we rated Girl Gang and Inner Fire on their communities. For more info on our rating system, click here.

If there’s something we all have in common – aside from our need for food, water and sleep – we all have junk. Humans create waste and it’s hard to avoid it. With consumerism at an all-time high, the trend of discarding our old things for an upgrade is a trend that isn’t going anywhere.

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Tribe Lab Case Study: Inner Fire Apparel

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Category: Community Marketing (Tribe Lab)

We sat down with Leah, founder of Inner Fire to take a closer look at the community she built around their eco yoga apparel brand.

Based right here in Vancouver, Leah had a mission to create clothing that is both eco friendly and ethically made. With all their yoga pants being made with recycled water bottles, and their printing done locally – Inner Fire walks their talk. So, it’s no surprise the brand has grown a healthy community, appealing to the adventurist and urban yogis from all around who resonate with Inner Fire’s values and generally awesome vibe.

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