A lot of people hear “SEO”, and have no idea what it means. At My Loud Speaker, we’ve been fortunate to have an SEO guru on hand – me – to explain search engine optimization and why it’s so integral to modern day marketing. However, not everyone has a specialist on hand to transform technical jargon into digestible know-how. But lucky for you guys, that’s just what blogs are for.
So dive in with me, and pick my brain – enter the mind of an SEO Specialist (not a freak, but more on that later). Read More >
Are you the type of professional who is manning the ship of your organization’s digital marketing? Oh, marvellous – this article is for you. For several years, I was working for marketing agencies specialized in the world of digital. And I found myself responsible for both managing and executing digital marketing campaigns.
Digital Marketing doesn’t mean much to some, it’s entirely lost on others – but it’s been my intention to help people to better understand it. So, I’m going to speak from my personal experience. Not every digital marketing professional will agree (when do they ever?) but let’s jump into it!
Digital marketing is young, it’s still a misunderstood teenager, and because of that, we are continuously trying to figure it out. How do marketers reach the widest audience on a digital platform? How do marketers ensure their message is well communicated and not drowned out by other noise? And how do marketers ensure quality on a digital platform?
Most marketers are battling the digital marketing beast, learning from mistakes and improving plans and campaigns for the future. Here are seven things that a digital marketer at My Loud Speaker wants to share with other digital marketers.
You’ve probably heard a lot about A/B testing already – so perhaps you’ve noticed the following:
Change your Call-to-Action (CTA) Button Colour!
Reorganize the Position of Your Contact Form!
Would you think something as simple as changing the colour of a CTA button could actually boost your business? Even strategic changes that seem minor like these, have the potential to grow your website. But based on my experience, I don’t think these changes are making any dramatic improvements…
Before you call up your neighbourhood developer and begin changing colours and contact forms, let us try and capture – or articulate – the concept of A/B testing.
For every busy emergency room, there are many devices that medical professionals depend on to save lives and enhance people’s health. While to the uneducated eye, they may just look like thinks that beep and blink, to health care professionals they are essential. And that’s why marketing medical devices is an interesting stream in the world of marketing.
There’s a reason the old adage “quality over quantity” has stuck around. From finely made Victorian watches to modern fashion, the maxim for good work over expendable goods has remained relevant over the decades. But whomever first made up the saying probably didn’t know it would extend into the present-day ethos of content marketing.
In industries across the country, companies are looking at the new website of their closest competitor, and realizing how much better that website is than their own. And to add insult to injury, their sales teams are reporting back that their competitors are stealing sales because of that very website.
That’s typically when clients seek out marketers for help, because they want to emulate their competitor’s new website. The problem here, however, isn’t that their competitor has a new website – no, it’s because the competitor has done something to improve their customer experience, which is something every business with a website should keep at the front of their minds. To truly succeed, businesses need to start building their position as a leader in their industry, and sometimes, the best place to start doing that, is on their website.
Technology, for all of its benefits, has complicated the way we communicate. Between media, advertising and personal messages – the power of social media and the popularity of virtual lives have impacted all of them in some way.
One of the main ways that technology has affected communication is that it’s provided more platforms to communicate on. Instead of marketing a message through the traditional three platforms – radio, newspaper and television – now marketers have to subscribe to multiple platforms. Twitter, Facebook, Instagram and Snapchat are just a sample of new platforms that technology has provided. The problem is that maintaining the right marketing message on all platforms needed to reach the largest audience can dilute the resources available to create a meaningful message.
Sometimes trends can weather out the storm, and stick around long enough to make a place for themselves in modern communication. ICQ, the first chat-based platform, became more than a fad, with millions of people logging in throughout the late 90s. It may not have stuck around for long, but it did change the way people communicated online. And Snapchat, the photo-sharing app, is following a similar path.
Snapchat, the brainchild of three smart kids from Stanford University, burst onto the scene in 2011. As of 2015, it is said that the company is worth up to $20 million, and as many as 6 billion videos per day are being viewed. The app became instantly popular with millennial kids and wasn’t initially taken too seriously as a communication method for marketing campaigns. However, some marketers are using the social media app to market effectively, generating brand awareness in creative ways.
Driving to work early in the morning in the dead of winter has its perks. Being up before the sun makes you feel like you’re in on a secret that few know about, and you get to savour little moments for yourself. For me, it came in the form of listening to early morning radio shows on my favourite stations, namely 102.7 The Peak.
In late 2014, the radio station teamed up with Trust Cloud, a free money transferring service, to giveaway lump sums of money to unwitting contestants who were nominated by friends through the #PeakItForward initiative. In essence, the campaign made a call to action to people who would nominate their buddies — some who wanted to fly home for the holidays, others who spent their savings donating to charity — to win some cash. The radio hosts would call aforementioned unsuspecting nominee, tell them they’ve won X-amount of dollars with which to use for flights home or to reimburse them for their generosity, and then pay the identical amount forward to the nominating friend/family member.
I drove all the way to work listening to these stories, mascara streaming down my face.