Chances are that you have seen an ambient marketing campaign without even realizing that it was exactly that: a marketing campaign. The biggest benefit of ambient marketing is that it allows for the company or business to create brand recognition (which is marketing brownie points) without necessarily pushing their product or service. It shows the more benevolent side to the company, allowing for consumers to feel empathy for the product, and thus giving it that extra edge against the competition.
Have you ever been to an Ornament Exchange party during the holidays? The ones where each attendee brings an ornament and everyone exchanges until they get the one they want? Think of B2B event marketing as one of those parties. Each person’s ornament is their product, and each person is trying to convince the others in the room their ornament is the best. Everyone at the party is there with the hopes of walking away with a fancy ornament, and you want to make sure your handmade owl is the most highly sought after.
B2B event marketing employs this same general principle – you have an event where attendees are there to walk away with a product, which is very likely similar to your product, and as such, you need to convince the attendee why yours is the best. Ideally, this event is not the first time they’ve seen your product, but rather, is one of many times they’ve been exposed to your product through various events and other marketing channels, and they are now at the end of their buying cycle. So, in order to attract those customers when they’re ready to buy, you need to make sure you’ve fully integrated events into your B2B marketing strategy.
When Chris joined the My Loud Speaker crew, he rocked up with a serious expression on his face and was ready for some literal business. Given his beard, general intensity and stellar graphic design skills – I just assumed he was 35. It was a shock when Chris revealed he was merely 23 years old – making him the youngest member of the team. Being that he hails from Brazil and is as fresh as a spring chicken, we collectively dubbed him “Brazilian Baby.”
Just another reason it’s so nice to work here – everyone quickly receives an endearing nickname they have absolutely no control over.
At the core of any great marketing scheme is a plan to engage the audience in a meaningful way. Since everyone from teens to millennials to baby boomers are constantly glued to their smartphones or tablets, and more jobs than ever require the use of technology, augmented reality (AR) is the obvious next step to getting in touch with your market. But what exactly is AR?
According to Wikipedia, “(AR) is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data.” In layman’s terms: augmented reality is digitally-enhanced information overlaid on a real-time or static image. The experience is pretty much as the phrase describes: it augments or enhances what we see in reality.
Have you ever had one of those days where you planned to clean the house, only to notice your favourite movie was on TV, and you ended up sitting on the couch all day and never got around to cleaning? Yeah, we’ve all been there, and creating and sticking to a marketing campaign plan presents much the same challenge. You need to know how to execute a marketing campaign properly in order to get maximum return for your product.
When executing a marketing campaign, one of the most important aspects is sticking to the plan. A lot of companies fall into the trap that they have a plan for their campaign, but find it difficult to stick to that plan. But, sticking to the plan is essential – you shouldn’t purchase extra sponsorships, or run extra workshops or any other unplanned addition. You need to make sure you have commitment from your entire team because any deviation will hurt – every single dollar should be spent towards achieving your desired end goal (it’s in your Marketing Plan).
Working in marketing is not for the faint of heart. Rather, it’s for gusto-ridden nose to the grindstone types like our web developer, Ian. Just a few days ago, the creative team was making friendly banter when the question was posed, “What would happen if Ian left us?” – the resounding answer was that the world would end.
With three graphic designers and one web developer, Ian is consistently glued to his monitor. From where I sit, he constantly looks like he is about to be absorbed into the matrix. I can’t wrap my mind around the work he does, but I know he does it well. But despite the fact he pulls mad hours in order to get so many cutting edge websites live for the World Wide Web, Ian still found the time to pull all the stops with his Meaningful Marketing share this week.
How often have you, as a consumer, opted for the pink kitchen cooking utensils during Breast Cancer Awareness Month rather than the regular stainless steel set of knives? Or grabbed a pack of dish detergent tablets that boast a “clean and green” message rather than the standard yellow dishwasher fluid you’ve come to know? It’s probably more often than you think.
According to a “Cone Millennial Cause” study, 89 per cent of young Americans would switch from one brand to another of a comparable product if said brand was connected to a cause. That is to say, when people are given the opportunity to make better, more meaningful, and ethically sound choices by doing business with a company they know is morally upstanding, they will. That’s because—as a 2009 TEDTalks has shown us—people don’t buy what we do, they buy why we do it.
Non-profit organizations are kind of like the neighbourhood kid that keeps visiting during your family functions – everyone thinks he’s cute, but nobody takes him seriously and he will never really be a legit member of the fam. That’s what non-profits are to for-profit businesses, increasing the number of challenges they face when marketing their products and services.
For-profit businesses are easy to understand, as they operate as a business that wants to make money. That is their main objective and their bottom line, which makes them profit driven. Non-profits differ, as their bottom line is the impact they make on society, not how much money they make through their operations. This is harder to understand, as their motives are more genuine and less one-sided, and it is harder for them to display the value of their business. Therefore, they have to use different tactics and methods to market their operations successfully.
The case for merging opposite marketing strategies
With the advent of technology and our increasing dependence on everything that beeps and buzzes, some have been saying that the traditional way of doing things is dead. We should have a funeral, remember the good times and move on with the Internet and technology steering the way. However, there is an argument to be made to use traditional marketing in advertising campaigns, as it makes for a more well-rounded and robust initiative.
Hey there, Doll face
Barbie has been a polyurethane friend to millions of girls worldwide since long before I came into existence. Her silky blonde hair, pin thin legs and exceptionally perky plastic breasts haven’t really changed much since her original debut on the toy scene in March 1959. I mean just look at her – she doesn’t have much to complain about.
Despite her unrealistic proportions, Barbie dolls have been strewn about playrooms for decades. My mother had a Barbie collection before me, my sister had Barbies – every little girl I knew when I was a little girl had a Barbie or six to play with. Basically, she’s the head chick in charge in the land of toys. And as the reigning queen of the toy box, it would be hard to imagine another doll stepping to her grandeur