21 Real Branding Stats that will lead you down the right track in 2016

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Category: Branding Strategies & Inspiration

How do you communicate with your brand audiences?

The year is 2016, a time when brand communication has evolved from the increasing popularity of social media. Anyone can be an influencer, and if they hate your brand and declare their poor reviews of your brand on his/her social media account – you have no control over their soapbox.

So, it’s high time you start thinking about how to build a brilliant brand and a community that supports it. To heck with the haters, you can find your people! The question is how. Well, we’ve rounded up 21 statistics on branding to inspire your strategy in 2016.

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From Cloverdale Rodeo & County Fair to the Dragon Boat Festival: How To Ace a Summer Campaign

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Category: Marketing Campaign Strategies & Tips

When it comes to summer, there is never a shortage of things to do, especially in Vancouver. Practically every day provides the opportunity to have a new adventure. Of course, each of these events will (or should!) have a marketing campaign to ensure its success. Sometimes taking cues from similar awesome events elsewhere can be the first step to creating your own effective marketing campaign. We are looking at the Cloverdale Rodeo and County Fair, and the Vancouver Dragon Boat Festival and two very similar types of events that paved the way with how to get it right.

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Is the Authentic Marketing Trend Here to Stay?

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Category: Uncategorized

The words “authentic marketing” have been widely overused for the past half-decade. If you do a quick Google search, you’ll find articles from as far back as 2008 on the topic. Despite this, the authenticity theme continues to show itself in marketing campaigns today – and I’m not so sure it’s a trend that’s going anywhere. In fact, I think it’s the future of marketing. If you really start looking, you’ll notice authentic campaigns are winning over audiences and winning awards left right and center.

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SEO Basics: the Best Practices for Technical SEO

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Category: Basic SEO Marketing Strategies & Tips

A Technical SEO audit is not that complicated.

Blah blah blah, 301 redirect, 404 page, crawl optimization, HTML, PHP, java script, website security, https, web hosting, backlinks, old domains, Panda, Penguin and Hummingbird updates, on page SEO, off page SEO, yatta yatta yatta…

With an onslaught of geeky terms circling technical SEO, when faced with the jargon gamut – it may bring on some major anxiety. But if we use a real life analogy to explain them, maybe you can find some clarity. Say you hate the mention of any – or all – of the words I listed above, this blog is definitely for you. They’re not as complicated as they sound – they’re misunderstood.

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6 Higher Education Marketing Campaigns That Get An A+

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Category: Marketing Campaign Strategies & Tips

It comes as no surprise that secondary schools have to form an extensive and creative marketing campaign in order to stick out to prospective students, investors and the community. Doing so can be easier said than done, but there are some universities that have hit a home run when it comes to identifying and solidifying their brand. Here are 6 higher education marketing campaign that make us want to go back to school.

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5 Things All Marketing Agency Clients Should Know

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Category: Marketing Strategies & Tips

As I write this, I realize that I’ve been co-running this agency with Tammy for over six years now. It doesn’t seem that long at all, and to be honest, I think that’s because we’ve been lucky. I can truthfully say that about 99% of our clients have been great – some of whom have even become our close friends.

With a necessity to work with a wide variety of personalities and individuals with various job titles, it’s become important for us to whittle down not only how we can foster a great relationship with our clients, but how clients can help improve it as well. Here is what I believe to be a very concise list to help clients get prepared to work with an agency like ours.

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How-to Write a Strategic Marketing Plan That Yields ROI

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Category: Marketing Strategies & Tips

How-to Write a Strategic Marketing Plan that Yields ROI • Part 1 of 9

What is a marketing plan?

A marketing plan is a comprehensive framework that guides your annual marketing efforts. It outlines the results of research and dives into the strategy and goals derived from the analysis. It is a working document that should establish your long term and short term goals that help you achieve them.

The goal of the plan isn’t to kill the creativity, but rather provide the scope and groundwork that you can measure your concepts against. You can use it to keep you and your team accountable and focused on your end goals.

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57 Handy Stats for Non-Profit Marketers for 2016

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Category: Marketing Strategies & Tips

I’ve thrown together 57 handy stats for non-profit marketers to provide some fresh insight into donations, charitable giving, fundraising and non-profit marketing strategies for 2016! Take a gander, enjoy!

These stats will cover:

  1. The major  trends in donations, charitable giving and fundraising (See stats 1 – 8)
  2. A good day and time to promote your donations, charitable giving and fundraising (See stats 9 – 13)
  3. Payment method usage  (See stats 14 – 21)
  4. Donations, charitable giving and fundraising broken down by generations, such as, Baby Boomers and Gen Xers (See stats 22 – 35)
  5. Promotional strategies for non-profit marketing (See stats 36 – 57)

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How-to Slay Social Media Analysis, A Look at 2015-2016

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Category: Website design Strategies & Tips

How do you monitor and analyze your Social Media Campaigns? You probably check in on your posts’ reach or clicks, likes, retweets, shares or new followers. And sure, those are good indicators to evaluate your social campaigns…

However, are those posts valuable to your website or blog? When you think about it, do your posts on social media really drive valuable traffic, such as new and non-bounce users to your website? Did those users take the actions you intended them to?

If you use your social media to bring new users to your website, you should know how many of those new and non-bounce users came to your website through that channel. As a heads up, clicks on your social media might be from the same people, and it doesn’t guarantee they’ll be exploring your website. So, how can you know what it is you need to know?

The answer is Google Analytics. With this trusty tool in your back pocket, you can even see what time and which day of the week you should be posting on social media to acquire more traffic from your chosen social media platform. Even I, an SEO specialist, am well aware of the importance of timing a post on social media.

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