Here comes another digital marketing recap for February 2018.
This time, I tried to eliminate as many updates – with tears in my eyes – as possible that didn’t have a direct impact on businesses. This coincidentally means I’ve cut down on some of the obvious function updates to keep it short. If you want to know more or less – just let me know.
A belated Happy New Year! Here comes another digital marketing updates recap for January 2018.
As always, Google and Facebook are aggressively updating their platforms. The two goliaths account for more than 85% of updates listed in this post! Besides them, we’ve covered massive regulation changes in the US: net neutrality repeal and continuing law enforcement in Europe. Read More >
This year, Cyber Monday resulted in the largest online shopping day in history with $6.59 billion in online sales, which is up 16.8% compared to last year according to Adobe. Mobile accounted for a larger revenue chunk, accounting for 33.1% (24.1% smartphones, 9% tablet) of total revenue and revenue coming from smartphones marked 39.2% compared to last year. Read More >
Are you planning your marketing budget for 2018? It may be a little late in the year, but we understand that you’re swamped with other things, so we’ve put together statistics about marketing spend trends to give you a better understanding of how you should allocate your budget for 2018.
Both marketers and industries far and wide have been wondering whether the Influencer Marketing trend is here to stay – it may seem like an obvious and resounding ‘Yes!’ However, there are some underlying problems with the industry that are worth digging into before we base our answer on gut instinct alone.
In this series, we delve into the concepts and ideas from thought leaders in the marketing industry. There is a myriad of resources that digital and traditional marketers consider bible-like for their timeless wisdom and tested theories that have resulted in some of the best marketing initiatives worldwide.
This week, we are introducing ‘The Advertising Concept Book: A complete guide to creative ideas, strategies and campaigns’ by Pete Barry, an in-depth resource packed full of sound advice for creatives. We hope to present you with some of Barry’s great ideas and examine them further to see how they apply to our own agency.We hope you enjoy it.
A great deal of effective marketing is informed by the evolving behaviours of their audiences.
It can be challenging to keep up with the latest digital trends that directly impact or sway your marketing initiatives. We took a closer look at the facts and figures to provide you a comprehensive list of statistics and trends to consider when penning your next marketing strategy. If you’re planning a fresh marketing strategy for 2018, keep these in mind as you move forward into the new year.
We’re all obsessed with new data and the latest changes to Adwords or Facebook’s algorithms, but lest we forget to pay homage to our roots. I’m speaking,of course, about the Creative Brief. There are those who hate it and those who love it. Regardless of the side of the fence you’re on, the brief is a necessary practice.
I have yet to see anything impact the success of a campaign more than a great creative brief. Personally, I love a good brief; but I rarely seem to be able to give the brief the time it deserves.
A great creative brief takes time. And it doesn’t need to follow the same format each time. I’d encourage others to treat their creative brief approach similarly to the pitch process. However, instead of pitching to the client, you’re pitching to the creative team.
The goal is to excite and inspire the team to draw up new solutions to solve a very specific problem.
We’re breaking down the latest news & updates happening to major digital marketing media. We’ve got it all, Google, Facebook, Instagram, Twitter, Youtube and Snapchat and everything that’s happened throughout September and October. To find out more, here is a list of our monthly digital marketing news posts.