I love data. And over the course of my time learning about data and working with data-driven strategies, I’ve come across a lot of people who are living by this data-driven approach as well. As much as I think this is great, there are a few things that I feel should be addressed.
The term “data-driven” has a strong power that makes people believe they can achieve anything and change the world! What isn’t talked about is how often data can be presented out of context or lead to some bad decisions if not analyzed appropriately.
To help you better understand it, here are the top five myths and misconceptions using data to make decisions.
Now, instead of showcasing “successful marketing tactics” that might not be replicated by your organization, I’m going to share my embarrassing marketing failure so you can learn something from my mistake. Believe or not, there are way more things you can learn from a failure than a success.
I’m going to tell you about my direct email marketing campaign named “Damian Romano”. Who’s Damian Romano, you ask?
I’ve put together 50 branding companies & agencies in Vancouver in order of their monthly Google search volumes using Google Keyword Planner to make your agency hunting even easier. For the record, this list isn’t in order of the quality of the marketing agencies – just the search volumes. However, this could be a reflection of how good they are at gaining exposure for themselves or that they’ve simply been in business for a long time.
Our agency is back and seeking out individuals to participate in upcoming one-on-one interviews for market research. If you feel as though you fit the profile, or know someone who does, this is a great opportunity to share your perspective. Just to sweeten the deal, we’re offering a $40 honorarium for participating candidates – all it takes it 20 minutes of your time.
Our agency is on the hunt for awesome men and women to take part in our upcoming focus group. If you fit the profile, this is a unique opportunity to share your opinions and impact an industry’s marketing efforts. Not to mention, we’re offering a $50 honorarium for participating candidates. We want to pick your brain!
Our agency is on the hunt for awesome women to take part in our upcoming focus group. If you fit the profile, this is a unique opportunity to make your mark on a national brand. Not to mention, we’re offering a $50 honorarium for participating candidates. We want to pick your brain – are you game?
“Should I hire a marketing manager or marketing agency, a consultant, or maybe a freelancer?”
Have you been wondering about this? If so, this post is absolutely for you.
For those who are still thinking of DIY marketing possibility, please check out my previous DIY marketing post first. Perhaps, it will give you better insight into DIY marketing, but personally, I wouldn’t recommend you to do it yourself.
By the way, do you know what elements there are in modern marketing? For those who are not familiar with it, below is a list of modern marketing elements:
Vancouver has one of the biggest and most celebrated Pride Weeks in North America. The weeklong event, highlight of the summer, draws out the masses for the event. The premise is simple: celebrate love and acceptance, and it’s clear that resonates with many. Events include a charity run, picnic in the park, Legacy Awards, the Davie Street Party, numerous parties and restaurant events, and of course, the iconic Pride parade, watched by over 650,000 people. The overall success of a social event like this relies heavily on social and digital marketing, and some other events around the world are showing us how to do it right.
Being an industry leader is more accessible than ever before. With the democratization of marketing through web, social platforms and smaller agencies, new industry leaders are being born everyday. There is nothing stopping you from being the next leader in your industry.
It’s no longer only accessible to the Goliaths of the world. Having the privilege of working with some Davids, we have witnessed and helped these smaller organizations become authentic leaders in their industries.