Law & Order: Case (Study) Closed

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Category: Marketing Strategies & Tips My Loud Speaker News & Culture

In the WCB justice system, the people are represented by one important profession, the WCB lawyer who advocates for the decision they deserve. This is GKS’s story.

*DUN DUN*

With a decade of experience under her belt, lawyer and all around WCB expert, Gail Sharma was ready to begin her own firm. Caught in the void between her former firm and her new one, it was imperative that Gail get started with a healthy dose of leads finding their way to her phone line.

Enter the My Loud Speaker marketing professionals.

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Content Marketing 101

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Category: Marketing Strategies & Tips

If you’re starting to fantasize about your upcoming marketing strategy, don’t get distracted by the glitz and glamour of the latest digital marketing craze. Sometimes the best marketing approach isn’t the sexiest or flashiest.

Just like in romantic love, the most solid marketing approaches are about what’s on the inside, like, the inside of your e-newsletter. You’ve probably guessed it, we’re talking about Content Marketing. The overlooked but widely celebrated choice tool of strategic marketers worldwide.

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Team Experiences: A Playful Web Strategy

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Category: My Loud Speaker News & Culture Website design Strategies & Tips

Organizations from all over the world use team building activities as an effective means to engage their employees and build strong internal ties. Heck, if you got an opportunity to take an escape from your regular work duties to have fun with co-workers, who wouldn’t jump for joy?

Canadian Outback and Adventures have been industry leaders in the realm of corporate Team Building, providing fun and fresh activities to businesses far and wide. With the launch of their new app, Team Experiences, they were seeking a sleek new website, quirky copy, and an eye-catching logo.

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The CMO’s Guide to Building Strong Brand Strategies

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Category: Branding Strategies & Inspiration

According to a survey by Venture Beat, there are 2.1 million negative social mentions about brands every single day in the U.S. alone. These users then go on to tell an average of 16 other people about their poor brand experiences.

So what can be done to combat this? Build a strong brand.

A strong branding strategy has become vital to organizations in multiple ways: communication, competition, and employment.

Branding has been drastically changing with the accessibility of the Internet, search engines, and social media. This change is not only affecting how organizations communicate with their customers, but also their competition.

More than ever, the market is saturated with tons of brands. There are millions of start-ups breaking into a limited space, as well as global companies from overseas with plans to dominate new markets. As a result, it’s become extremely competitive when compared to the environment 50 years ago, when only a few corporate giants dominated the market.

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Revitalize Public Perception of Marpole

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Category: Branding Strategies & Inspiration My Loud Speaker News & Culture

Nestled in Southwestern Vancouver, you’ll be sure to find Marpole. With a rich history and diverse community, this little gem had all the heart of a small town hidden just outside the centre of Vancouver. However, the general public didn’t seem to regard Marpole as a destination to shop or dine. With their district currently dominated by marijuana dispensaries and clinic, Marpole was hoping they could attract new businesses to the area, and more foot traffic. It was due time to send in the marketing mavens to help revitalize public perception of Marpole.

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Branding That Makes the Grade

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PTE Brand Guidelines & Architecture Case Study
Category: Branding Strategies & Inspiration My Loud Speaker News & Culture

We ask that you pull out your Number 2 pencil, and get ready for the test.

If you’ve had the pleasure of taking an English Proficiency Test in Canada – that assessment was likely brought to you by Paragon Testing Enterprises (PTE). Canada’s leader in English Language Testing dominates their niche (and we’re not referring to the ‘stressing students’ vertical). However, there was one piece of the puzzle they were missing: brand consistency.

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Making Accounting Cool

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DMCL Website Design, Development & Marketing Plan Case Study
Category: My Loud Speaker News & Culture Website design Strategies & Tips

Working with DMCL Chartered Professional Accountants, one of Canada’s largest independent mid-size accounting firms.

While their competitors were winning market share and alluring new clientele, DMCL was suffering from a classic case of “Outdated”.

While they had all the industry knowledge, financial wit, and diverse accounting expertise, their branded materials and website were doing them no justice. With company websites the inarguable place to make a positive first impression, DMCL was falling flat.

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5 Common Myths of Data-Driven Decision-Making That You Probably Didn’t Know

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Category: Marketing Strategies & Tips

I love data. And over the course of my time learning about data and working with data-driven strategies, I’ve come across a lot of people who are living by this data-driven approach as well. As much as I think this is great, there are a few things that I feel should be addressed.

The term “data-driven” has a strong power that makes people believe they can achieve anything and change the world! What isn’t talked about is how often data can be presented out of context or lead to some bad decisions if not analyzed appropriately.

To help you better understand it, here are the top five myths and misconceptions using data to make decisions.

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My Embarrassing Marketing Fail: The Direct Email Campaign known as Damian Romano

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Category: Marketing Strategies & Tips

As I mentioned in the 5 Common Myths of Data-Driven Decision-Making and 5 Common Roadblocks for DIY Marketing post, even if you base your next campaign on a successful case study, you still might fail.

Now, instead of showcasing “successful marketing tactics” that might not be replicated by your organization, I’m going to share my embarrassing marketing failure so you can learn something from my mistake. Believe or not, there are way more things you can learn from a failure than a success.

I’m going to tell you about my direct email marketing campaign named “Damian Romano”. Who’s Damian Romano, you ask?

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