When Canada’s largest privately owned residential and commercial property management company came to us, we were tasked with reflecting their value through thoughtful design. After nearly a decade with the same website, it was time to put our creative strategies to work in developing a cleaner, more professional look and a modern rebrand empowering Gateway to be seen like the true industry leader they are. It’s kind of like we got them a designer power suit to flaunt. Now, they are looking fresh as heck with a website and brand that is worthy of their size and grandeur. And not to mention, the user experience is smoother than a polished doorknob – just take a look.
Vancouver has one of the biggest and most celebrated Pride Weeks in North America. The weeklong event, highlight of the summer, draws out the masses for the event. The premise is simple: celebrate love and acceptance, and it’s clear that resonates with many. Events include a charity run, picnic in the park, Legacy Awards, the Davie Street Party, numerous parties and restaurant events, and of course, the iconic Pride parade, watched by over 650,000 people. The overall success of a social event like this relies heavily on social and digital marketing, and some other events around the world are showing us how to do it right.
Being an industry leader is more accessible than ever before. With the democratization of marketing through web, social platforms and smaller agencies, new industry leaders are being born everyday. There is nothing stopping you from being the next leader in your industry.
It’s no longer only accessible to the Goliaths of the world. Having the privilege of working with some Davids, we have witnessed and helped these smaller organizations become authentic leaders in their industries.
It should come as no surprise that the best kind of marketing is the kind that makes a difference. That’s the reason it is important to make sure that events promoting positive change have a well-thought out campaign.
Energy-conservation has become a huge industry as more and more people realize the important of making the most of the planet we have. Events that celebrate sustainability and a cleaner environment are becoming increasingly popular their success is directly connected to the marketing campaigns they have in place. With similar events taking place in our hometown of Vancouver, we figured we’d take a few eco-friendly cues from similar events from around the world.
If you missed out on our blog last month, have no fear. We’ve put together our five most popular articles for you – consider this your cheat sheet. Enjoy!
Like me, you’re probably fascinated by marketing – and maybe you’ve been toying around with the idea of doing a little marketing yourself. Well, thanks to the dominance of digital marketing channels, it’s become easier than ever for people – like you – to “do it themselves.” It might be hard to beat the price tag of DIY marketing, but it comes at one condition: you’ll need to put forth your valuable time, endlessly.
On the plus side, doing your own marketing offers some valuable lessons in terms of what works and what doesn’t work for marketing your business. And if you so happen to choose to work with an agency down the line, you’ll have the knowledge and experience to protect you from any onslaughts of horse manure.
But having said that, Do-It-Yourself marketing isn’t as easy as you might think.
Before you don your marketing cap and crack those knuckles, there’s a couple of things I think you should know. I kind of look out for you like that. So let’s dive in, and guide you through the common roadblocks that stand in the way of DIY Marketing greatness.
In a visual world, promotional videos are becoming increasingly popular for both business and marketing. Incorporating video into a campaign strategy can extend your reach and target a different type of audience, so it’s no surprise that we often see a slogan accompanied by a YouTube link.
Storytelling with images is simple, to the point and can often convey a message much easier than mere words alone. Thanks to both web and digital marketing, we have a lot of options in choosing a route to show these visuals. Instagram, YouTube, Pinterest and Tumblr are all different mediums that campaigns can use to maximize their potential. Videos can help a business gain traction, create a community or hit home a message (or why not all three!) There are already some campaigns killing it when it comes to using images and videos, let’s check out exactly what they’re getting right.
Over the last five+ years , I’ve been honing in on my digital marketing skills and expanding my industry knowledge. Having worked with lots of companies in various industries including marketing media, international trade, real estate and of course, plumbing; I’ve made a load of mistakes. But mistakes are just learning opportunities, right? Right.
If you are planning on working with a marketing agency, don’t make the same mistakes I did. I’m here to share my most embarrassing mistakes so that you can avoid the same situations with a prospective marketing agency. Lucky for you, I’ve made all the embarrassing blunders for you. Now, let’s see what I did wrong…
How do you communicate with your brand audiences?
The year is 2016, a time when brand communication has evolved from the increasing popularity of social media. Anyone can be an influencer, and if they hate your brand and declare their poor reviews of your brand on his/her social media account – you have no control over their soapbox.
So, it’s high time you start thinking about how to build a brilliant brand and a community that supports it. To heck with the haters, you can find your people! The question is how. Well, we’ve rounded up 21 statistics on branding to inspire your strategy in 2016.